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Affiliate Summit East 2010,[object Object],Crowdsource Your Success,[object Object],Matt Mickiewicz,[object Object],Co-Founder: 99designs, Flippa & SitePoint,[object Object]
About Matt Mickiewicz,[object Object],[object Object]
 Launched 99designs in 2008 which went on to become the most popular marketplace for crowdsourced graphic design
 Created the first ever web-platform for buying and selling website via auction (Flippa.com) which has sold $39M in websites to date,[object Object]
 The average student got 5 predictions right
 The average is right 11 out of 12 times, and beats any single student (even in a class of 125!),[object Object]
 X-Prize, Wikipedia, Netflix $1 Million Prize,[object Object]
Landing Page Optimization – FiveSecondTest,[object Object],[object Object]
 Do your calls to action stand out? Get people clicking on “hot spots”
 Can visitors understand what the site is about?
 Give viewers a memory test: what can they remember about the landing page?,[object Object]
 Experts work to your metrics: CTR or CPA
 They create keywords, ad groups, and write ad copy
 On average, you get 24 people working on your account, 110 ads & 6500+ keywords
 Covers AdWords, Yahoo & Bing,[object Object]
 Boost clickthrough rates, quality score, and lower your CPC
 $99 per ad group with guaranteed improvement,[object Object]
 Submit new ideas for products or influence products currently in development and earn cold, hard cash,[object Object]
 Dell’s idea storm has resulted in the company going carbon-neutral, selling ink in retail & more
 Doritos – #1 Superbowl ad in Youtube in 2006,[object Object]
Group Input: Voting,[object Object],[object Object]
 SxSW solicited its fans to vote on their favourite T-Shirt design. The winner ended up being the #1 seller ,[object Object],at the conference.,[object Object]
Crowdsource Your Naming & Brand,[object Object],iPhone App Developer paid $27.50 via Amazon MechanicalTurk for 500 responses and came out choosing iReadFast,[object Object]
Crowdsource Your Naming & Brand,[object Object],Beware: isnack 2.0,[object Object]
Develop Your Website or Software,[object Object],[object Object],[object Object],[object Object]
 Run a global competition and get hundreds of designs to choose from
 Buy as many, or as few designs as you want,[object Object]
Crowdsourced Landing Page Design,[object Object],[object Object]
 Announce “multiple winners” to boost designer participation
 Fantastic way to get “out of the box” ideas from a global pool of designers, each with their own unique perspective
 Outsource the PSD to HTML conversion to someone like PSD2HTML.com ,[object Object]

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Crowdsource Your Success

Hinweis der Redaktion

  1. 60% chance of success with “phone a friend” when you know a particular person is likely to have that particilar piece of knowledge
  2. In 1995, Paul Johnson started using the Oscars to test the theory. That year--and on four subsequent occasions--he had his students vote on 12 Oscar categories, including editing and cinematography, on which the students were unlikely to have well-formed judgments. His results over the years have been pretty consistent and pretty remarkable. In all but one year, the consensus tally--that is, the Oscar nominees with the most student votes--has never lost to an individual student (though some students have tied the consensus). "The second surprise," wrote Paul in a little monograph he shared with me recently, "is that the consensus did remarkably well despite the low score of the average student." For instance, in 1997--a year in which 125 students voted--the average student was right on only 4.83 predictions. But the consensus got 11 out of 12 correct! Even in 2002, the one year when some students beat the consensus, the five consensus winners still beat the student average of 3.60. For whatever reason, says Paul, "the consensus appears to be a powerful force."
  3. 60% chance of success with “phone a friend” when you know a particular person is likely to have that particilar piece of knowledge
  4. 44 concepts for $701 in only 7 days
  5. Don’t be a Douchebag Feedback is often a prime motivator. Crappy work can become great work if you respond. You became the “Coach” for the crowd.
  6. Poll: Q&A for Crowdsource Your Success Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/LTU0OTI3ODM1NAIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.