Discussion about how to utilize various crowdsourcing tools and resources as an affiliate marketer and merchant to improve conversions and improve revenue.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Marketing
Matt Mickiewicz, Co-Founder, 99designs, Flippa & SitePoint (Twitter @sitepointmatt)
60% chance of success with “phone a friend” when you know a particular person is likely to have that particilar piece of knowledge
In 1995, Paul Johnson started using the Oscars to test the theory. That year--and on four subsequent occasions--he had his students vote on 12 Oscar categories, including editing and cinematography, on which the students were unlikely to have well-formed judgments. His results over the years have been pretty consistent and pretty remarkable. In all but one year, the consensus tally--that is, the Oscar nominees with the most student votes--has never lost to an individual student (though some students have tied the consensus). "The second surprise," wrote Paul in a little monograph he shared with me recently, "is that the consensus did remarkably well despite the low score of the average student." For instance, in 1997--a year in which 125 students voted--the average student was right on only 4.83 predictions. But the consensus got 11 out of 12 correct! Even in 2002, the one year when some students beat the consensus, the five consensus winners still beat the student average of 3.60. For whatever reason, says Paul, "the consensus appears to be a powerful force."
60% chance of success with “phone a friend” when you know a particular person is likely to have that particilar piece of knowledge
44 concepts for $701 in only 7 days
Don’t be a Douchebag Feedback is often a prime motivator. Crappy work can become great work if you respond. You became the “Coach” for the crowd.
Poll: Q&A for Crowdsource Your Success
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