We’ll discuss 15 elements integral to affiliate program growth which are being overlooked. Real-world case studies will illustrate successes to learn from & mistakes to avoid. Q&A time at the end. Experience level: Intermediate Target audience: Merchants/Advertisers, Networks Niche/vertical: Affiliate Management Geno Prussakov, President, AM Navigator LLC (Twitter @eprussakov)

2. Using Good Building Material?

3. Otherwise…

5. Management Elements

13. Leak #1 – Phone Number

14. Leak #1 – Phone Number

15. Leak #2 – Live Chat

16. Leak #2 – Live Chat Good answer:

17. Leak #3 – AdSense

18. Leak #4 – Affiliate Links Amazon widget example:

19. Leak #5 – Related Stores/Sites

20. Leak #6 – Other Merchants

21. Leak #7 – Links to Affiliates

40. “ What’s the maximum acceptable affiliate program application response time?”

42. Create a Sense of Urgency !

45. Swimmer (illustration)

47. Commission Drops

48. Commission Drops As a valued [Merchant Name] affiliate partner, I wanted to let you know that we are currently working to make our program, and our partnerships, as successful as possible . In order to continue to support the success of our current partnership we are unable to continue to offer you a flat 4% commission on all goods. Starting at the end of February, our new offer will be lowered to 1.5% on all goods.

49. Commission Drops

50. 11. Competitive Intelligence

55. Chernobyl (illustration)

56. Global Problem

57. Global Problem

59. Preferred Communication Methods Email - over 62% Website - 14% Social media - 12% Source: 2010 AffStat Report

60. Communication Frequency Source: 2010 AffStat Report

61. Motivate Through Communication Congratulations! You have been chosen as a CSN Stores Affiliate Program Rising Star . All the members of this group have been able to bring in a significant amount of traffic to our sites over the last few month. We want to help you make sure those visits lead to sales and commissions! For the next month, April 1st- May 1st, the CSN Stores Affiliate program will be offering an exclusive promotion to the members of this Rising Stars group. If in the month of April you can convert just 10 sales you will receive an additional $150 bonus on top of your commissions.

64. Recruitment Through Their Eyes Source: 2010 AffStat Report Google - 18% Research - 5.7% Blog - 5.7% TOTAL: ~30%

68. In Conclusion…