Video can be a strong traffic and revenue source for you if done the right way. YouTube reports more than 1 billion unique users each month, and there's more to online video than YouTube. Learn 5 key items you should know about online video to get started or improve your video marketing. About Heather Diamani Heather Diamani is an Iraq war veteran turned affiliate marketer and wellness coach who created Blendhappy to inspire optimal health. She’s gained a lot of attention and opportunities through her blog and YouTube channel. Along with her passion for video marketing she’s also a freelance website developer. Her passion, enthusiasm, and ambition for knowledge and entrepreneurship have her creating more businesses online including a product line and an organization. The presentation is from the Austin Digital Marketing Meetup on November 19, 2013: http://www.meetup.com/affiliate-summit-austin/events/148502682/

1. 5 Things You Should Know About
Online Video
By Heather Diamani
Traffic &
sales
Types of
Video
Video is
not easy
Content
Brand
Awareness


2. 50% of
traffic online
is from
videos on
YouTube
Video is
expected to
reach 90% of
online traffic
Watch trends
and target
upcoming
events
Add Affiliate Links
to video description
Add in a
“call to
Action”
#1 Video drives traffic and can increase sales

3. Create
Offer
Sell

4. #2 Video is Content
 Constantly update your website with original
content.
 Publishing content regularly will keep your channel
feed active, increase your placemen in the search
engine, and help you build viewership.
 Videos and photographs are magnets for search
engines ensuring higher page rankings.

5. • Convert a one-time visitor into a loyal
follower.
• “Publishers are becoming brands,
brands are becoming publishers... and
it's all video.” -ReelSEO.com
#3 Video Increases Brand Awareness

6. #4Video is not easy!
•
•
•
•
Time consuming
Know how to edit & format
Constant creativity
Adhere to YouTube Policies;
stay up-to-date
• Have good production value
• Some people lack video
confidence

7. •
•
•
•
•
•
•
Demonstrations (how-to’s)
Reviews
Educational videos
Promotional videos
Interviews
Events or speeches
A Teaser (a trailer if you will) to
entice the audience into wanting
to know more, leading them to
your website, to email opt-in, or
even another video.
#5 There are many different types of video to
make and different places to upload

8. Where to upload your video
 BlipTV
 Dailymotion
 Flickr
 Metacafe
 Veoh
 Vimeo
 Pinterest

9. Ways to Make Video
•
Voice & graphics or product
•
White Board
•
•
•
Animations
•
•
Goanimate.com
Virtual Sales Person
•
•
Ydraw.com
TruScribe.com
MyVirtualSalesperson.com
Hire someone to make Video

10. The 5 things to know about online video
1.Video drives traffic and can increase sales
2.Video is content
3.Video increases brand awareness
4.It’s not easy!
5.There are many different types of video to
make and different places to upload
Thank you for coming!
Questions or comments?
*Visit Blendhappy.com to see examples of how-to, demonstration,
interview and promotional videos