This document discusses using data-driven marketing strategies rather than relying on feelings. It introduces four speakers on the topic: James Thompson, founder of Daft Labs, discusses on-site optimization using goals, experiments, and statistics. Bhavik Modi, a Six Sigma Black Belt, explains using a disciplined data-driven approach to process improvement. Shannon Vogel discusses using Facebook insights to improve posts. Ashley Coombe talks about cultivating the perfect message by testing different ad types and relying on facts rather than gut feelings.

1. Marketing Your
Business with Data,
Rather than Feelings
Ashley, Shannon, Bhavik, jt

2. Questions?
#DataNotFeelings

3. About Us
James Thompson
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Affiliate, 10 Years
Programmer, 20 Years
Founder of Daft Labs
Bhavik Modi
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Six Sigma Black Belt, 8 Years
Affiliate, 3 Years
Runs Inkdatabase.com
Shannon Vogel
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Social Media Strategist, 7 Years
Owner of The Be - Scene
Ashley Coombe
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Social Media Strategist, 7 Years
All Inclusive Marketing
DoBizLo.com

4. on-site optimization
james thompson - @jtgraphic
Daft Labs

5. track shit. use math, not feelings.

6. have goals.
know EXACTLY what
‘conversions’ are
and why you’re
trying to get them.

7. brainstorm.
photos
mood
gender
filters
colors
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•
•
•
chartreuse is the most visible color

8. brainstorm.
words
“words that sell”
thesaurus.com
whatrunswhere.com
specific products
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•
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•

9. try stuff.
Roll Your Own
Genetify

10. know when your statistics are relevant.
sample size is important
http://www.surveysystem.com/sscalc.htm

11. rinse. repeat.
determine whether your
experiment was
successful.
establish another goal.
start over.

12. check out a recent case study.
●
●
break even
spent $50,048
profited $10,252

13. check out a recent case study.
●
●
break even
broke even week 12
lost $9,899 before I
made anything back

14. check out a recent case study.
investment recouped
●
●
break even
no profit for 20 weeks
lost $9,899 before I
made anything back

15. check out a recent case study.
investment recouped
●
●
currently $70.97
●
break even
started at $308.80
expect to make
~$72,000 over the
next 24 weeks

16. process improvement
bhavik modi - @bhavik_modi
Six Sigma Black Belt

17. •
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Disciplined, data-driven approach and methodology for
eliminating defects in any process – from manufacturing
to transactional and from product to service.
Reducing variation in your process so its repeatable &
reliable
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Defects?
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Why is Data important?

18. DMAIC process

19. Define
•
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Define and refine the
problem or focus area
Measurable Attributes

20. Measure & Analyze
Measure the Data and observe Trends
Why are these
outside the
norm?

21. Analyze
Use structured methodologies to understand
the Root Cause of the issues
Examples:
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Fault Tree
5 Why’s
Fishbone Diagram
Apollo Root Cause

22. Improve & Control
Implement systemic fixes to ensure
improvements are sustained.

23. data on facebook
shannon vogel - @thebescene
The Be Scene

24. Use Your Insights

25. Dates and Days - Impressions

26. Dates and Days - Sharing

27. However…

28. Constant Inspiration

29. Great content is not enough…

30. Constantly Reevaluate

31. cultivating the perfect
message
ashley coombe - @AshleyBCoombe
DoBizLo.com

32. Listen to your Gut, but Rely on the Facts:

33. Listen to your Gut, but Rely on the Facts:

34. Listen to your Gut, but Rely on the Facts:

35. Listen to your Gut, but Rely on the Facts:

36. Listen to your Gut, but Rely on the Facts:

37. Cultivate your perfect message.
• Calendars- # of Times
• Stock Photos Vs. Personal
• Scenery Vs. Events
• Events Vs. Drama
• Selly Vs. Informational
• Informational with pic Vs. Informational without

38. Test Your Ads
• Calendars- # of Times
• Stock Photos Vs. Personal
• Scenery Vs. Events
• Events Vs. Drama
• Selly Vs. Informational
• Informational with pic Vs. Informational without

39. Tools
• Sprout Social
• Hootsuite
• Shariest
• Facebook Insights

40. Questions?
#DataNotFeelings