This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Have you heard a rumor that Google hates affiliate sites? Learn to create SEO friendly pages.

1. Adam Riemer
@Rollerblader
www.AdamRiemer.me

2. Panda cam is cute and cuddly….
http://www.sandiegozoo.org/pandacam/images/meet_camswap2.jpg
http://www.lotustours.net/images/newsletter/Mei_Lan.jpg

3. 
But Panda’s also kill your Content!
http://fc03.deviantart.net/fs71/i/2011/102/c/0/psycho_panda_by_5hangt5ung-d3dtgx8.jpg
http://kalinnacheff.com/wp-content/uploads/2012/03/Google-Panda-Update-Cartoon-byKalin-Nacheff-Bloodthirsty-Panda-The-Texas-Chainsaw-Massacre-Panda.jpg

4. 
Penguins tap dance, sing and surf…but…
http://www.aceshowbiz.com/images/news/penguins-rapping-justin-timberlake-s-sexy-back-inhappy-feet-two-teaser.jpg

5. 
Penguins live in bad neighborhoods and ruin
your reputation, value and links!
http://art.ngfiles.com/images/44/johnnycancer_bionic-penguin-attack.jpg

6. 
Humming birds love princesses, flowers
and...
http://irvingparkgardenclub.files.wordpress.com/2011/02/hummingb
ird2.jpg

7. 
Spread rumors, ignore you and don’t stay
put!
http://cdn.dolimg.com/en-US/blogs/wp-content/uploads/2013/03/Monday-PocahontasHummingbird.gif

8. http://fc03.deviantart.net/fs71/i/2011/102/c/0/
http://cdn.dolimg.com/en-US/blogs/wp-content/uploads/2013/03/Monday-PocahontasHummingbird.gif

9. 
But who is the worst?
http://webhost.pro/blog/wp-content/uploads/2012/07/Panda-Penguin.jpeg
http://bluespiderseo.com/wp-content/uploads/2013/09/googlehummingbird-algorithm.png

10. 


Content
Links
Content again
@Rollerblader www.AdamRiemer.me

11. 

Title Tag – 70 characters
Meta tags
◦ Description 156
◦ keywords 3

Word count – 300 – 500 minimum
H tags –

Images

Videos – Viewbix.com, OneLoad.com

◦ Create a tree to look at
◦ Outline your posts
◦ Name them
◦ Upload and save them
◦ Alt and title tags (links and images)
◦
◦
◦
◦
Rich snippets
Screen shots
Naming structures and links
Video sitemaps, Closed captioning, Transcribe them, Multiple sizes,
Responsive
@Rollerblader www.AdamRiemer.me

12. 
Backlinks – What are good and what are bad?
◦ Neighborhood from the sites
◦ Neighborhood on your site
◦ Your server and IP address

Do follow vs. No follow
◦ Your site
◦ Other sites


Natural links vs. unnatural
Internal links
@Rollerblader www.AdamRiemer.me

13. 

What is the goal of your page?
What is the intent of the visitor?
◦ Should you create more than one page based on
intent?


How have you helped the visitor?
Have you given a way to share this content?
◦ Is the share accessible by Google?


What questions have you answered that other
sites haven’t provided a solution for?
What modifiers have you used and have you
not used?
@Rollerblader www.AdamRiemer.me

14. 


What networks are relevant for your topic?
◦ B2B
◦ B2C
◦ Both
Will it send signals back to Google?
Does the traffic convert into sales?
◦ Add in a redirect or custom url with a custom affiliate
link to each share button so everything is trackable.
◦ What other SEO attributes are social site having an affect
on?





Bounce rate
Pageviews
Unique vs. return visitors
Pages per visit
Time per page
@Rollerblader www.AdamRiemer.me

15. 




Keyword Density
Tags and categories if you’re blogging
Full urls in your css vs. shortened urls
Breadcrumbs
Navigation
◦ Is it image or text based



Authorship tags for Google
Internal linking structures
What else?
@Rollerblader www.AdamRiemer.me

16. Adam Riemer
@Rollerblader
www.AdamRiemer.me