Hey! Nielsen is a next-generation, "Web 2.0" social platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment. Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but why, while giving consumers a voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement.

2. Challenge Conceive and develop a next-generation, Web 2.0 platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment with not just millions of other consumers, but with Nielsen, the world’s leading provider of marketing information, audience measurement, and business media products and services. Solution Hey! Nielsen launched in Beta in the Fall of 2007. Combining social networking, a proprietary ‘opinion engine’ and a buzz tracker, Hey! Nielsen provides real-time metrics on not just what is popular in entertainment, but also why , while giving consumers a voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement. Case Study: The Nielsen Company

3. USER EXPERIENCE

5. Discover What’s the buzz? What are the opinions about media and products that people are most discussing at any given time? Express Make public your opinions about the entertainment you consume – including cheers, jeers and suggestions – and see if others agree or disagree. Share Extend your opinions and lists with others beyond the Hey! Nielsen website. Learn Gain insight with data derived from Hey! Nielsen users and other Nielsen properties. What does one do on Hey! Nielsen

6. NIELSEN VIEW

12. THE NUMBERS

13. 120,000 Registered Users

14. 60% Female / 40% Male

15. Average age is 35 52% are between the ages of 14 and 34

16. 13,000 Objects 125,000 Opinions

17. 480,000 Comments 317,000 Ratings 4,400,000 Reactions

18. Spend approximately 32 minutes per visit Highly engaged and entertainment savvy

19. New York 135 West 26th Street 8th Floor New York, NY 10001 Warren Ackerman Principal and VP (415) 278-9700 [email_address] Thank You! www.beaffinitive.com California 665 Third Street Suite 230 San Francisco, CA 94107