2. 4 steps to a successful social media marketing (SMM) strategy
3. Q: Can social media compete with the results you can get from PPC?
4. A: Yes. A 12 month study in Social Media Optimization (SMO) generated a 1,427% (and counting) better ROI than Paid Search
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6. Social Media Optimization vs. Google Adwords Cost per visit Cost Visitors 4¢ $3,600 93,207 SMO 61¢ $1,250 2,057 Adwords
7. “ By nature, social media is an affiliate platform -- spreading votes of confidence and recommendations by word-of-mouth." - The New Era of Travel Affiliate Marketing , Search Engine Watch, by Elisabeth Osmelosky
8. My approach is to build organic traffic to a niche and test different affiliates…This is not the popular way to do it…because a lot of people will not put in the time and effort that it takes to build a organic site that will stand the test of time (not spammed to crap) and they want overnight millions. it just is not so. - How To Choose A CPA Affiliate & My 2006 Regrets , ShoeMoney