Storytelling - More Than Just A Buzzword, by Ines Haeufler

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Ines Haeufler, film and tv script consultant and storytelling expert, gives insight into usig the power of storytelling for developing and marketing new products and businesses. She takes us behind the scenes of the development of Runtastic Story Running, a new storytelling audio format, developed by Runtastic especially for the needs of runners. Find out more about Ines Haeufler and her services on her website www.scriptalicious.at.

Marketing Technologie Business

STORYTELLING

more than just a buzzword

!

Case Study: Runtastic Story Running

!
!

Ines Häufler

www.scriptalicious.at

About me

•
•
•

1000+ analyzed screenplays, treatments and pitches

70+ produced tv movies, feature films, documentaries, shortfilms and tv series

10 years of experience

EMOTIONAL THEME

„I know how that feels!“

CaseWhat isSTORY RUNNING
Study: a Story Run?

The Briefing
•
•
•
•

The protagonist always has to run

Duration: 35 - 40 mins.

Structure: 5 „story blocks“ according to the training interval

Music and sound composed for each run

The Challenges
•
•
•
•

How to write a story where someone has to run all the time?

Make the plot points plausible! (e.g. Alcatraz > finding the key)

Build up emotion in a plot driven story

Include small cliffhangers for possible future episodes

Runtastic Story Running
Find more information here:  
www.runtastic.com/storyrunning

 

 

Contact: 
Christian Thaller 
Head of Creative Projects 
christian.thaller@runtastic.com

STORYTELLING

FOR YOUR BUSINESS
What are you selling?

Not numbers and features!

…but an emotional theme (fear vs. security, transformation....)

Use storytelling for...
• Pitching

• Getting to know your audience/users/clients

• Create a world of experience for all platforms and media

The Storytelling Experiment
What does one day in the life of your ideal
customer/user look like?

Ines Häufler

mobile: +43.660.4686443

www.scriptalicious.at 
office@scriptalicious.at

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Storytelling - More Than Just A Buzzword, by Ines Haeufler

1. STORYTELLING more than just a buzzword ! Case Study: Runtastic Story Running ! ! Ines Häufler www.scriptalicious.at

2. About me • • • 1000+ analyzed screenplays, treatments and pitches 70+ produced tv movies, feature films, documentaries, shortfilms and tv series 10 years of experience

3. CONNECTION

4. IDENTIFICATION

5. IMMERSION

6. EMOTIONAL THEME „I know how that feels!“

7. Case Study: STORY RUNNING

8. CaseWhat isSTORY RUNNING Study: a Story Run?

9. The Interval Training Program

10. The Briefing • • • • The protagonist always has to run Duration: 35 - 40 mins. Structure: 5 „story blocks“ according to the training interval Music and sound composed for each run

11. The Challenges • • • • How to write a story where someone has to run all the time? Make the plot points plausible! (e.g. Alcatraz > finding the key) Build up emotion in a plot driven story Include small cliffhangers for possible future episodes

12. The Workflow

13. Runtastic Story Running Find more information here:   www.runtastic.com/storyrunning     Contact:  Christian Thaller  Head of Creative Projects  christian.thaller@runtastic.com

14. STORYTELLING FOR YOUR BUSINESS What are you selling? Not numbers and features! …but an emotional theme (fear vs. security, transformation....)

15. Use storytelling for... • Pitching • Getting to know your audience/users/clients • Create a world of experience for all platforms and media

16. The Storytelling Experiment What does one day in the life of your ideal customer/user look like?

17. Ines Häufler mobile: +43.660.4686443 www.scriptalicious.at  office@scriptalicious.at

Storytelling - More Than Just A Buzzword, by Ines Haeufler

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