When starting a business we make important decisions, like selecting a good business name or logo. Picking the right domain name – the web address for your business – is just as important and making a mistake can cost you a lot of time and money.

1. How Domain Names are Shaping
the Future of Your Business
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When starting a business we make
important decisions, like selecting
a good business name or logo.
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3. Web Design Solutions That Work Effectively
and Give Measurable Effects
Picking the right domain name for
your business is just as important
and making a mistake can cost you
a lot of time and money.
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tel. +353 87 256 0543

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Your domain name is just like your
regular home address - it defines
your location using an easy to
remember address.
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tel. +353 87 256 0543

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Unfortunately, most of the short,
simple domain names are already
taken.
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It is not easy to find a good web
address anymore and therefore
creativity must kick in.
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You can be as creative as you wish,
but there are still restrictions:
only letters, numbers and hyphens
are allowed in domain names.
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tel. +353 87 256 0543

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Your new web address can be
long, but it is counterproductive to
register very long domain names.
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tel. +353 87 256 0543

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All domain names are case
insensitive.
It does not matter if you type in
HubForce.com or hubforce.com
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This can lead to some confusion,
like with the domain name of
“Who Represents?”
(www.whorepresents.com)
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11. How to Pick the Right
Domain Names?
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1/3:
Try your company name
with .com. If it is taken, consider
changing your business name.
www.aeronstudio.com
tel. +353 87 256 0543

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2/3:
If you are stuck with a name, then
try to be creative.
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tel. +353 87 256 0543

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3/3:
Your domain name should be
unique, short and memorable.
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tel. +353 87 256 0543

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You can do well with the search
engines by other means than
having a bland and boring web
address.
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tel. +353 87 256 0543

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Enriching your domain name with
keywords is a good idea if done
right - look at
problogger.com or engadget.com.
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tel. +353 87 256 0543

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If you want to use a keyword in
your domain name, the right way
to do it is to take several keywords
that fit with your offerings...
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tel. +353 87 256 0543

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...and then start brainstorming
them on your own or with
relatives.
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tel. +353 87 256 0543

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Avoid using hyphens, digits or
multiword phrases - they often
confuse people and cause
misspellings.
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tel. +353 87 256 0543

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Handy tools like
www.makewords.com or
www.dotomator.com may
greatly assist you in this process.
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tel. +353 87 256 0543

21. How to Register a
Domain Name
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1/5:
Check if it is available or already
taken by using websites like
www.who.is, domize.com
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tel. +353 87 256 0543

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2/5:
Type it in into the Google and
Yahoo search engines and see what
comes up.
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tel. +353 87 256 0543

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3/5:
Avoid web addresses containing
names of other registered
products and trademarks.
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tel. +353 87 256 0543

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4/5:
Use the www.archive.org to check
what was hosted under your
selected domain name
months and years ago.
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tel. +353 87 256 0543

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5/5:
Once you are ready to register, use
one of the big name registrars, or a
web design company that will take
care of all the procedures like...
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tel. +353 87 256 0543

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