Jobs 2020. Already on Air
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Die Jobs 2020 müssen zu 60% erfunden werden, doch die Komponenten und Ansatzpunkte sind schon da: Irgendwo innerhalb der sieben neuen Bereiche, die durch den demografichen, ökologischen, ökonomischen, technologischen Wandel entstehen. Eine Chance für Pfadfinder, Kreative und Vorreiter.
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Jobs 2020. Already on Air
- 1. schon
Hinweis der Redaktion
- The majority of the Jobs 2020 don‘t exist yet. But their components are already somewhere in the clouds, little bits that sense makers can easily connect and convert into jobs with human content.
- 2 The facts are the same in the industrial countries, and especially in Old Europe trying to jump on the bandwagon of the digital revolution: An aging population of singles disconnected from any social support, the silent big bang of the labour market: contractors, freelancers, crowd working, slashing and permanent training and learning new skills are the real timeline of the 80%. Sustainable jobs are no longer created by big companies. Everybody has to become a Pathfinder, entrepreneur managing his learning timeline, workflow – and future.
- 3 Beside the acceleration of change and the third and forth industrial revolutions..., the aging societies are the most important challenge for the industrial countries like Germany and many European countries. Aging people provide less input (ideas, creativity, innovation..workforce) and need more healthcare, help and many expensive services and new social solutions. The existing health care system has to reinvent itself, creating new, but different jobs accelerating the shift from quantity (many underpaid nurses) to quality (highly qualified multifunctional staff), apps which connect the individuals to cross-over data platforms and services. Cyberbots, like giraffplus, become less expensive and provide data, help, assistance and are less expensive than the existing services. But last not least, the aging society has to reorganize the work-life balance: with an average life expectancy of 80 years, an average professional timeline of max. 25-30 years (after 51, there are only the McJobs or Mechanical Turk snippets left for the most resilient) is economically an financially unaffordable for any society. The old (European) social system invented at the end of the 19th century was based on an average life expectancy of 55/60 years and one skill for the same job in the same company. - It generated huge profits for the public finances as long as the workers paid during 40 years and died before retirement or a couple of years later. - This social system was a hidden treasure as long as full employment guaranteed stable contribution rates a positive birth rates maintained the positive balance contributors and retirees. But it‘s the past. The present is readable even for eyes wide shut. - The aging society is not a game changer but changes the rules of the future.
- 4 The conditions of the labour market have been created during the last century simultaneously to the industrial revolution and later with the shift from the blue collar to the white collar workforce. The educational systems have been organized to provide qualified workers and later on, qualified employees for the offices and administrations. Mass production inspired mass education with the same methods elaborated by Frederic Taylor and his followers. This world is gone, even if many big companies and educational systems continue on the old familiar way. The fact is: Learning and training for a job are no longer a short chapter in the life, but work in progress, continually. What are the consequences? Certificates, diploma as proof of proficiency, are no longer a free entrance ticket for the labour market. The labour market is VUCA too: volatile, uncertain, complex and ambiguous. Today‘s jobs correspond to the present needs. The are changing very fastly.Who did 2000 forecast the demand of Data Architects, Big Data analysts, MOOCs and mass customized learning managements? The consequences are the emergence of a simultaneous micro-learning galaxy beyond the existing obsolete and costly educational structures financed by the public funds and often hampered by inefficient bureaucracies. These micro-learning virtual planets are the future providers of information, knowledge, skills and professional know-how that workers can convert into value...on the labour market. The consequences are also a fundamental shift in Human Ressource Management: SMEs need qualified workers with proactive skills. Either they hire and fire them, on demand, according to their business model, or they participate in their permanent learning and training effort as part of their workflow. The consequences are last not least, the reorganization of the way societies educate and support their human resources.
- 5 On connected global markets, hyper-connected financial structures are organizing the cash flow and investments. Big companies are also global players and adopted the network structure: Located at every strategic point in the world, they benefit from the local input and the global loop. SME are often in their production and supply chain. As long as they remain isolated in their local environment, they remain closed organisms and are at the mercy of their big client. The digital technologies and the Internet provide the power of networking to everyone. The only condition remains the local connectivity, the bandwidth and the performance of the local providers (a big problem in many remote regions and countries). People, as well as enterprises, have the facilities to create hyperconnected structures; it‘s just a question of digital skills and computational thinking. Therefore, data architects, design thinker, big data organizer are as important as creative minds and makers, not in Silicon Valley working for Google, Apple or Dell, but locally, organizing SMB networks, cluster structures and sharing facilities. Knowledge and HR sharing is the alternative for dependency. The Third Industrial Revolution ( let‘s keep Jermy Rifkin‘s thesis and let the 4th Industrial Revolution inside German Think Tanks) is a very powerful organism. But it‘s a race, not against the machines (Erik Brynjolfsson and Andrew McAfee), it‘s a race against those who control the new means of production dictates the rules.
- 6 Media Literacy for the new media ecosystem, the new keyword for communication, knowledge transfer, PR and...social learning. What does it mean? Gathering the information and knowledge that could be connected with other information improving their scale, their reach, and their scope. Digital skills are the basics, but sense making, computational thinking, cognitive load management (remind the information overload!) are as important as the new web languages. The problem is that they don‘t exist yet as learning content for life long learners – except on some MOOC platforms. It‘s a binary process: one the hand, the hola cratic approach and on the other hand, the critical approach as researcher and content provider: What‘s important, what‘s fake, what‘s a relevant dot that is connecting with others... Blogging, video spots, podcasts, tweet streams, keywords, SEO, Big Data tools, social networks are as important as the right choice at the right time. A good data architecture in mind (there are many network layers) For professional communicators: Does my content fit the target and to the communication channel? What‘s the real message and value of my or any content?
- 7 The algorithms are accelerating the continuous dataflow. Moore‘s law forecasts an exponential increase of this dataflow. Every 12 months, so his theory, the worldwide knowledge is doubling. He said this in the 6oth and based his theory only on the semiconductors. Now, we are talking about zettabytes. Z is the last step. Acceleration and concentration of data – what does it mean for economics, finances, people? Either, they become urban gardener or plumber, working for a small local community, or they sell products and innovative services, and then, they‘ll have to be creative, innovative because they need a USP, a competitive marketing, and sales strategy. Other people are certainly doing the same or are looking for good ideas.
- 9 The scarcity of resources – except human resources – is the biggest global challenge. Increasing populations in emergent countries need more food, water, energy, products. They need frugal products according to their buying power. They also need solutions to solve the local energy needs, the daily food their requirements of the affordable equipment.
- 10 To create new jobs in these seven new areas, people also need new skills (often improving existing know-how). The Makers‘ Labs and frugal innovators are already showing how it works. These four new basics are nearly the opposite of the traditional requirements: the appropriation of content, based on the experience and framework of others.
- 11 Most of us are somewhere inside a network or lost in transition. The solution? Self-made career? Pioneer spirit? Yes, but pioneers succeeded together. Lonesome cowboys are the stuff legends, and movies were made of. Learning, working, living connected with others, as a contributor and not a lurker.