SlideShare a Scribd company logo
1 of 20
SocionomicsvsSocialnomics20. Jhrt              21.Jhrt. Socionomics 20th century analyses how social moodmotivates social actions:  ,[object Object],3/04/11 1 AL_Business 2.0  evideo HTW Berlin 2011
[object Object]
Socionomists and socioeconomistsexamine changes in the social environment and the economy, but socionomists propose that social moodis the primary cause behindthose changes and have a model thatanticipatesthem… and waves and graphs tried to illustrate changes..3/04/11 2 AL_Business 2.0  evideo HTW Berlin 2011
waves of social mood …Socionomics look likethis 3/04/11 3 AL_Business 2.0  evideo HTW Berlin 2011
« Welcome to the world of Socialnomics, whereconsumers and the societiestheyreate have a profound influence on oureconomy and the businesses thatoperatewithinit » 3/04/11 4 AL_Business 2.0  evideo HTW Berlin 2011
Socialnomics are the consequence of   3/04/11 5 AL_Business 2.0  evideo HTW Berlin 2011
You want to quantify the Quantic shift between: Socioeconomics and Socialnomics? 3/04/11 6 AL_Business 2.0  evideo HTW Berlin 2011
ShiftingfromSocionomics to Socialnomics: « Socialnomicsis a massive socioeconomic shift. Some of the core marketing and business principals of the last centuries willstillapply; whilstother basic principalswillbecome as extinct as the companiesthat continue to try to force them on the unwilling public. »Erik Qualman.   … Shiftingfrom to with 3/04/11 7 AL_Business 2.0  evideo HTW Berlin 2011
Socialnomics are alsoanotherParadigm shift 3/04/11 8 AL_Business 2.0  evideo HTW Berlin 2011
…and for business 2.0 3/04/11 9 AL_Business 2.0  evideo HTW Berlin 2011
3/04/11 10 AL_Business 2.0  evideo HTW Berlin 2011
Socioalnomicsneed  global minds and glocalthinking 3/04/11 11 AL_Business 2.0  evideo HTW Berlin 2011
But is more than Enterprise 2.0 « Social media alsoeliminates millions of people performing the sametasks. We are at the state of a newer and brighter world for consumers and businesses, thisis the world of Socialnomics. » page 19 3/04/11 12 AL_Business 2.0  evideo HTW Berlin 2011
Sharing by doing 3/04/11 13 AL_Business 2.0  evideo HTW Berlin 2011
Socialnomicscouldbelikethis 3/04/11 14 AL_Business 2.0  evideo HTW Berlin 2011
Social Business made by IBM is the one side , the otheris 3/04/11 15 AL_Business 2.0  evideo HTW Berlin 2011
Socialnomics have several issues: 1. 3/04/11 16 AL_Business 2.0  evideo HTW Berlin 2011
« I have a Dream »  3/04/11 17 AL_Business 2.0  evideo HTW Berlin 2011
Disruptive thinking and handling 3. 3/04/11 18 AL_Business 2.0  evideo HTW Berlin 2011
2010: Socialnomics 3/04/11 19 AL_Business 2.0  evideo HTW Berlin 2011

More Related Content

Similar to From Socionomics to Socialnomics

The sharing economy
The sharing economyThe sharing economy
The sharing economyEricsson
 
CTGE Session 2 Globalisation and Development
CTGE Session 2 Globalisation and DevelopmentCTGE Session 2 Globalisation and Development
CTGE Session 2 Globalisation and DevelopmentJames Wilson
 
Equitable and social city social entrepreneurs
Equitable and social city social entrepreneursEquitable and social city social entrepreneurs
Equitable and social city social entrepreneursJurgen Hoogendoorn
 
Revitalizing manufacturing enterprise in the post-industrial void: A new para...
Revitalizing manufacturing enterprise in the post-industrial void: A new para...Revitalizing manufacturing enterprise in the post-industrial void: A new para...
Revitalizing manufacturing enterprise in the post-industrial void: A new para...Murray Hunter
 
Antenna for Social Innovation. We Share. Who Wins: unravelling the controvers...
Antenna for Social Innovation. We Share. Who Wins: unravelling the controvers...Antenna for Social Innovation. We Share. Who Wins: unravelling the controvers...
Antenna for Social Innovation. We Share. Who Wins: unravelling the controvers...ESADE
 
ECONOMIC CONSEQUENCES OF GLOBALIZATION ON...
ECONOMIC CONSEQUENCES OF GLOBALIZATION ON...ECONOMIC CONSEQUENCES OF GLOBALIZATION ON...
ECONOMIC CONSEQUENCES OF GLOBALIZATION ON...Jennifer Wright
 
Schumpeter Creative Destruction
Schumpeter Creative DestructionSchumpeter Creative Destruction
Schumpeter Creative DestructionR. Sosa
 
Case Study Of Freeport Indonesia
Case Study Of Freeport IndonesiaCase Study Of Freeport Indonesia
Case Study Of Freeport IndonesiaKara Bell
 
Final%20Project%20%2D%20Antonio%20Eduardo%20Bulh%C3%B5es
Final%20Project%20%2D%20Antonio%20Eduardo%20Bulh%C3%B5esFinal%20Project%20%2D%20Antonio%20Eduardo%20Bulh%C3%B5es
Final%20Project%20%2D%20Antonio%20Eduardo%20Bulh%C3%B5esAntonio Bulhoes
 
Key learnings from the 61st global summit of the consumer goods forum
Key learnings from the  61st global summit of the consumer goods forumKey learnings from the  61st global summit of the consumer goods forum
Key learnings from the 61st global summit of the consumer goods forumOyinlola Seun-Obayomi
 
Crisis, Urban Segregation and Social Innovation in Catalonia
Crisis, Urban Segregation and Social Innovation in CataloniaCrisis, Urban Segregation and Social Innovation in Catalonia
Crisis, Urban Segregation and Social Innovation in CataloniaBarrisCrisi
 
FASHION AND GLOBALIZATION
FASHION AND GLOBALIZATIONFASHION AND GLOBALIZATION
FASHION AND GLOBALIZATIONsuzi smith
 

Similar to From Socionomics to Socialnomics (20)

I-Open
I-OpenI-Open
I-Open
 
Journal 4
Journal 4Journal 4
Journal 4
 
The sharing economy
The sharing economyThe sharing economy
The sharing economy
 
CTGE Session 2 Globalisation and Development
CTGE Session 2 Globalisation and DevelopmentCTGE Session 2 Globalisation and Development
CTGE Session 2 Globalisation and Development
 
Equitable and social city social entrepreneurs
Equitable and social city social entrepreneursEquitable and social city social entrepreneurs
Equitable and social city social entrepreneurs
 
Revitalizing manufacturing enterprise in the post-industrial void: A new para...
Revitalizing manufacturing enterprise in the post-industrial void: A new para...Revitalizing manufacturing enterprise in the post-industrial void: A new para...
Revitalizing manufacturing enterprise in the post-industrial void: A new para...
 
Antenna for Social Innovation. We Share. Who Wins: unravelling the controvers...
Antenna for Social Innovation. We Share. Who Wins: unravelling the controvers...Antenna for Social Innovation. We Share. Who Wins: unravelling the controvers...
Antenna for Social Innovation. We Share. Who Wins: unravelling the controvers...
 
ExecutiveSummaryStrategyCivicEconomy.05.11.14
ExecutiveSummaryStrategyCivicEconomy.05.11.14ExecutiveSummaryStrategyCivicEconomy.05.11.14
ExecutiveSummaryStrategyCivicEconomy.05.11.14
 
Economic Globalization
Economic GlobalizationEconomic Globalization
Economic Globalization
 
ECONOMIC CONSEQUENCES OF GLOBALIZATION ON...
ECONOMIC CONSEQUENCES OF GLOBALIZATION ON...ECONOMIC CONSEQUENCES OF GLOBALIZATION ON...
ECONOMIC CONSEQUENCES OF GLOBALIZATION ON...
 
Schumpeter Creative Destruction
Schumpeter Creative DestructionSchumpeter Creative Destruction
Schumpeter Creative Destruction
 
Case Study Of Freeport Indonesia
Case Study Of Freeport IndonesiaCase Study Of Freeport Indonesia
Case Study Of Freeport Indonesia
 
Megatrends 2017
Megatrends 2017Megatrends 2017
Megatrends 2017
 
Final%20Project%20%2D%20Antonio%20Eduardo%20Bulh%C3%B5es
Final%20Project%20%2D%20Antonio%20Eduardo%20Bulh%C3%B5esFinal%20Project%20%2D%20Antonio%20Eduardo%20Bulh%C3%B5es
Final%20Project%20%2D%20Antonio%20Eduardo%20Bulh%C3%B5es
 
Key learnings from the 61st global summit of the consumer goods forum
Key learnings from the  61st global summit of the consumer goods forumKey learnings from the  61st global summit of the consumer goods forum
Key learnings from the 61st global summit of the consumer goods forum
 
Sociology And Globalisation Essay
Sociology And Globalisation EssaySociology And Globalisation Essay
Sociology And Globalisation Essay
 
Crisis, Urban Segregation and Social Innovation in Catalonia
Crisis, Urban Segregation and Social Innovation in CataloniaCrisis, Urban Segregation and Social Innovation in Catalonia
Crisis, Urban Segregation and Social Innovation in Catalonia
 
Ilo
IloIlo
Ilo
 
FASHION AND GLOBALIZATION
FASHION AND GLOBALIZATIONFASHION AND GLOBALIZATION
FASHION AND GLOBALIZATION
 
CSR Discussion on Syrian Refugee
CSR Discussion on Syrian  RefugeeCSR Discussion on Syrian  Refugee
CSR Discussion on Syrian Refugee
 

More from ununi.TV - Crowd University for modern life

More from ununi.TV - Crowd University for modern life (20)

KMU 4.0 - Gamechangers warten nicht.
KMU 4.0 - Gamechangers warten nicht.  KMU 4.0 - Gamechangers warten nicht.
KMU 4.0 - Gamechangers warten nicht.
 
Jobs 2020. Already on Air
Jobs 2020. Already on AirJobs 2020. Already on Air
Jobs 2020. Already on Air
 
Jobs 2020. Einfach Weiterdenken
Jobs 2020. Einfach WeiterdenkenJobs 2020. Einfach Weiterdenken
Jobs 2020. Einfach Weiterdenken
 
#Arbeiten in Unternehmen 4.0
#Arbeiten in Unternehmen 4.0#Arbeiten in Unternehmen 4.0
#Arbeiten in Unternehmen 4.0
 
Working in a Vuca World 21
Working in a Vuca World 21Working in a Vuca World 21
Working in a Vuca World 21
 
Design Thinking and Visualization in Cross-Cultural Communication
Design Thinking and Visualization in Cross-Cultural CommunicationDesign Thinking and Visualization in Cross-Cultural Communication
Design Thinking and Visualization in Cross-Cultural Communication
 
Visual Thinking in Cross Cultural Communication
Visual Thinking in Cross Cultural CommunicationVisual Thinking in Cross Cultural Communication
Visual Thinking in Cross Cultural Communication
 
Start Your Business 2.0 From Scratch ...
Start Your Business 2.0 From Scratch                                         ...Start Your Business 2.0 From Scratch                                         ...
Start Your Business 2.0 From Scratch ...
 
European Entrepreneurship Facing the Facts
European Entrepreneurship Facing the Facts European Entrepreneurship Facing the Facts
European Entrepreneurship Facing the Facts
 
The Global Worker 2.1
The Global Worker 2.1The Global Worker 2.1
The Global Worker 2.1
 
Kompetenzen 2.1 Begleitzettel
Kompetenzen 2.1  Begleitzettel Kompetenzen 2.1  Begleitzettel
Kompetenzen 2.1 Begleitzettel
 
Kompetenzen 2.1
Kompetenzen 2.1Kompetenzen 2.1
Kompetenzen 2.1
 
Compétences 2.1
Compétences 2.1Compétences 2.1
Compétences 2.1
 
Virtual class, Social learning, Web based learning, Web Working Management
Virtual class, Social learning, Web based learning,  Web Working Management Virtual class, Social learning, Web based learning,  Web Working Management
Virtual class, Social learning, Web based learning, Web Working Management
 
Virtu@lClass - FAQ , 3rd part of compétences 2.1
Virtu@lClass - FAQ , 3rd part of compétences 2.1Virtu@lClass - FAQ , 3rd part of compétences 2.1
Virtu@lClass - FAQ , 3rd part of compétences 2.1
 
C2c connecter et communiquer
C2c  connecter et communiquerC2c  connecter et communiquer
C2c connecter et communiquer
 
Social Media Workforce. Marketing 2.0
Social Media Workforce. Marketing 2.0Social Media Workforce. Marketing 2.0
Social Media Workforce. Marketing 2.0
 
Social Media Workforce _conferences Marrakech, September 2011
Social Media Workforce _conferences Marrakech, September 2011 Social Media Workforce _conferences Marrakech, September 2011
Social Media Workforce _conferences Marrakech, September 2011
 
marketing 2.0 - changement de paradigme
 marketing 2.0 - changement de paradigme marketing 2.0 - changement de paradigme
marketing 2.0 - changement de paradigme
 
A geld verdienen im business 2.0
A geld verdienen im business 2.0 A geld verdienen im business 2.0
A geld verdienen im business 2.0
 

Recently uploaded

Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Association for Project Management
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxcallscotland1987
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...ZurliaSoop
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 

Recently uploaded (20)

Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 

From Socionomics to Socialnomics

  • 1.
  • 2.
  • 3. Socionomists and socioeconomistsexamine changes in the social environment and the economy, but socionomists propose that social moodis the primary cause behindthose changes and have a model thatanticipatesthem… and waves and graphs tried to illustrate changes..3/04/11 2 AL_Business 2.0 evideo HTW Berlin 2011
  • 4. waves of social mood …Socionomics look likethis 3/04/11 3 AL_Business 2.0 evideo HTW Berlin 2011
  • 5. « Welcome to the world of Socialnomics, whereconsumers and the societiestheyreate have a profound influence on oureconomy and the businesses thatoperatewithinit » 3/04/11 4 AL_Business 2.0 evideo HTW Berlin 2011
  • 6. Socialnomics are the consequence of 3/04/11 5 AL_Business 2.0 evideo HTW Berlin 2011
  • 7. You want to quantify the Quantic shift between: Socioeconomics and Socialnomics? 3/04/11 6 AL_Business 2.0 evideo HTW Berlin 2011
  • 8. ShiftingfromSocionomics to Socialnomics: « Socialnomicsis a massive socioeconomic shift. Some of the core marketing and business principals of the last centuries willstillapply; whilstother basic principalswillbecome as extinct as the companiesthat continue to try to force them on the unwilling public. »Erik Qualman. … Shiftingfrom to with 3/04/11 7 AL_Business 2.0 evideo HTW Berlin 2011
  • 9. Socialnomics are alsoanotherParadigm shift 3/04/11 8 AL_Business 2.0 evideo HTW Berlin 2011
  • 10. …and for business 2.0 3/04/11 9 AL_Business 2.0 evideo HTW Berlin 2011
  • 11. 3/04/11 10 AL_Business 2.0 evideo HTW Berlin 2011
  • 12. Socioalnomicsneed global minds and glocalthinking 3/04/11 11 AL_Business 2.0 evideo HTW Berlin 2011
  • 13. But is more than Enterprise 2.0 « Social media alsoeliminates millions of people performing the sametasks. We are at the state of a newer and brighter world for consumers and businesses, thisis the world of Socialnomics. » page 19 3/04/11 12 AL_Business 2.0 evideo HTW Berlin 2011
  • 14. Sharing by doing 3/04/11 13 AL_Business 2.0 evideo HTW Berlin 2011
  • 15. Socialnomicscouldbelikethis 3/04/11 14 AL_Business 2.0 evideo HTW Berlin 2011
  • 16. Social Business made by IBM is the one side , the otheris 3/04/11 15 AL_Business 2.0 evideo HTW Berlin 2011
  • 17. Socialnomics have several issues: 1. 3/04/11 16 AL_Business 2.0 evideo HTW Berlin 2011
  • 18. « I have a Dream » 3/04/11 17 AL_Business 2.0 evideo HTW Berlin 2011
  • 19. Disruptive thinking and handling 3. 3/04/11 18 AL_Business 2.0 evideo HTW Berlin 2011
  • 20. 2010: Socialnomics 3/04/11 19 AL_Business 2.0 evideo HTW Berlin 2011
  • 21. Business 2.0 .. Where’s the gap of transition ? 3/04/11 20 AL_Business 2.0 evideo HTW Berlin 2011