Clara Shih participó el pasado 29 de Octubre de 2009 en el European Ecommerce Conference, congreso anual de comercio electrónico, con la ponencia 'The World Wide Web of People: Preparing for a New Kind of Customer Relationship in the Facebook Era'. Shih es autora del libro The Facebook Era y creadora de la primera aplicación de negocio para Facebook, Faceconnector, que integra la red social en salesforce.com, donde Clara ha trabajado como Directora de Social Networking hasta el pasado mes de junio.
EEC09 - Clara Shih, autora del libro The Facebook Era y creadora de la aplicación Faceconnector
1. The Facebook Era
Preparing for a New Kind of Customer
Relationship
“The Facebook Era recognizes
Clara Shih that we’ve come to a place where
Author, The Facebook Era people can represent their real
identity—and use the social filters
CEO, Hearsay Labs on the Web to connect with the
world around them.”
—Sheryl Sandberg
October 15, 2009 Chief Operating Officer, Facebook
6. Welcome to The Facebook Era
On Facebook alone . . .
Over 300M active users
8 billion minutes spent each day
1 million developers
from 180 countries
is email dead?
TheFacebookEra.com
10. CMOs are shifting dollars to social media
CMO Council – March
2009
“ Digital marketing and new
media dominates demand
generation and advertising
spend allocation priorities for
the coming year, with budgets
aimed at online and Web 2.0
initiatives almost 50% higher
than spend earmarked for
traditional media. ”
TheFacebookEra.com
15. Facebook as a forum for online identity
Photos and interests
Demographic info
Employer, school, city
Friends
Socially acceptable to share
TheFacebookEra.com
21. Sales: The Power of Transitive Trust
Qualify leads early
Low‐cost way of staying in touch
Build personal rapport
Navigate buyer orgs
TheFacebookEra.com