10 Linkedin Tricks Vodafone presentation

1. 10 tricks to be Visible on LinkedIn
Adrian Chira
14.03.2013
Vodafone

2. Adrian Chira
Personal Branding Strategist
Online Identity Specialist
Founder PersonalBrandGrader.com

3. “Your personal brand is what
others say about you when you
are not in the room”
Jorgen Sundberg

4. 10 “Tricks”
Photograph
Keywords
Headline
Summary & Specialties
Skills & Endorsements
Recommendations
Connections
Status updates
Groups

5. LinkedIn Profile
Headshot
Name
Headline
Industry
Work experience
Activity

6. PhotoGraph
7 times more
likely to be
found
Good/Bad?

7. PhotoGraph
Get a professional photo
Crop it to head and shoulders
Make sure it represents who you are

8. Optimize your profile for
keywords Profilul
What is your goal? To get a job/client?
For a job look for job posting and see for what keywords they
rank.
For clients look for what keywords your present clients use
when searching for your services

9. OPTIMIZE YOUR PROFILE
FOR KEYWORDS PROFILUL
Enter your keywords in your:
Headline
Summary
Specialties
Present Position
Past Position
Skills, Recommendations

10. headline
Ask your friends what are you good at.
Do you have a special ability or hobby?
What do you like to do?
What differentiates you?
What’s in it for me?
Or just tell what you expect from a visitor of your prfile

11. headline-exEmple

12. headline
Start with:
I use my (expertise) to (enhance your chances) for (a better
career).
I support/help ________ by ________.
Leveraging my ________ and ________, I deliver
________ to ________.

13. Summary
Memorable Story
Make it both emotional and logic
State the benefits that a company will have if they hire you
3 paragraphs
Tell about yourself, tell about what benefits you will bring
and tell about what you look for
Use a Call to action

14. Skills & Endorsments

15. Skills & Endorsments
New
Over 1 bn endorsements posted
Your connections receive a message from Linkedin
Some of them will return the favor
Schedule your endorsements

16. Recommendations
How we ask for a recommendation?
When?
Who?
Why they count?

17. How to connect
Ask people you meet to connect.
Customize your message
Use LinkedIn suggestions
Social proof
Have you met someone new today? Ask her to connect.

18. Activity
“Ochii care nu se vad se uita”
Your activity is based on:
1. What you post
2. Profile changes
3. New Connections
4. Group activity
5. Endorsements

19. What to post?
Interesting links
Relevant articles
Jobs
Relevant activities (i.e. this presentation)
Share others posts

20. Sources
Google alerts/search
Newsletter (SmartBrief,
SocialMediaToday,
MarketingProfs,
Careerealism)
Influencers posts
Linkedin Today

21. When to write
Depends on your audience
Leave at least 15 minutes between
updates
Write when your connections
are on LinkedIn

22. GrOups
Select relevant groups
Contribute
Conect

23. Video and Presentations
New
Powerful
They appear on
your profile?

24. “Be yourself, everyone else is already
taken”

25. Multumesc!
Adrian Chira
@adrianchira
http://ro.linkedin.com/in/adrianchira
contact@adrianchira.com
+40723172628