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THE ART
                           OF PRESENTATION
                                   Following the ZEN path


Zen Rocks by Lane Pierce
3 steps


                          why
                                presentation




TABLE OF CONTENTS
THE ART OF PRESENTATION                 resources
A HANDFULL OF

STATISTICS
A HANDFULL OF

                      STATISTICS



         “Almost every
PowerPoint presentation
      sucks rotten eggs”
                 Seth Godin
A HANDFULL OF

STATISTICS
A HANDFULL OF

                         STATISTICS

“95   %
       of presentations suck ”
                    Guy Kawasaky
A HANDFULL OF

                           STATISTICS

“OK, maybe I’m exaggerating.
            Don’t suck
                         It’s actually   99      %”
                                         Guy Kawasaky




             Suck
C U R R E N T

              SITUATION


30 Millions
   of presentations

           each day
A HANDFULL OF

          STATISTICS




“I’ve seen presentationspuke
  would make a billy goat
                          that
                                 ”
A HANDFULL OF

          STATISTICS




“I’ve seen presentationspuke
  would make a billy goat
                          that
                       John Rambo
                                    ”
A HANDFULL OF

STATISTICS
TELEPROMPTING

1. People tend to put every word they are going
   to say on their PowerPoint slides. Although
   this eliminates the need to memorize your
   talk, ultimately this makes your slides
   crowded, wordy, and boring. You will loss
   your audience’s attention before you even
   reach the bottom of your …
TELEPROMPTING

1. Continued) … first slide.
                    Don McMillan
                 Technically Funny




                                     2008. Don McMillan. Life After Death By PowerPoint. All rights reserved
SPELLING
                    M I S T A K E S


2. Many people do not run spel cheek
   before there presentation – BIG
   MISTAK!!! Nothing makes you lok
   stupder than speling erors
BULLET
                                     POINTING



•   Avoid             •   And           •   “Bullet-Point”
•   Excesive          •   Your          •   Comes
•   Buller-Pointing   •   Key           •   From
•   Only              •   Messages      •   People
•   Bullet            •   Will          •   Firing
•   Key               •   NOT           •   Guns
•   Points            •   Stand         •   At
•   Too               •   Out           •   Annoying
•   Many              •   In fact       •   Presenters
•   Bullet-Points     •   The Term
TOO MANY
                                                                                        I N D E N TAT I O N S

   What it is worst

     —    Too many bullet point levels are shown

             –   Type size gets smaller and smaller

                       –   Until it is utterly unreadable

                               –    Even for audiences in the 4th row

     —    So you better have just one bulletpoint level

             –   Better yet, forget about bullets (bullets, not guns, kill people. Don’t you know?)

                       –   Use them sparingly

                               –    There are many other ways of detiling your ideas!
COLOR SCHEMES

                           GONEWRONG


                          schemes
              Classhing
                  color                    can
                                           lead to…

•Distraction
•Confusion
•Headache
•Nausea
•Vomiting
•Loss of bladder control
Warning
Next slides may cause permanent damage
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tortor
libero, fermentum vitae sodales nec, pellentesque vitae nulla


 Aliquam fringilla urna ut augue mollis egestas.
 Sed elementum scelerisque imperdiet. Aliquam commodo,
erat sit amet feugiat lobortis, urna ligula placerat sem, sit amet
fermentum mauris est at ante.
 Nunc a augue augue. Aliquam placerat ipsum a enim
sollicitudin sagittis. Donec pellentesque volutpat nunc, eget
eleifend tellus accumsan ac.
 Phasellus nulla lorem, posuere eget ultrices sed, congue ut
lectus. Donec sed libero turpis, at imperdiet metus.
Pellentesque pretium quam sed est adipiscing aliquet. Proin eu
sapien elit, eu porta risus.
 Praesent accumsan, sem eget sollicitudin vulputate, tortor
metus ultrices ligula, at lacinia felis neque id nunc. Sed nunc
nisi, lobortis in aliquam sed, pulvinar vitae ipsum.

                                                                     ACME
                                                                     CORPORATION
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tortor
libero, fermentum vitae sodales nec, pellentesque vitae nulla


 Aliquam fringilla urna ut augue mollis egestas.
 Sed elementum scelerisque imperdiet. Aliquam commodo,
erat sit amet feugiat lobortis, urna ligula placerat sem, sit amet
fermentum mauris est at ante.
 Nunc a augue augue. Aliquam placerat ipsum a enim
sollicitudin sagittis. Donec pellentesque volutpat nunc, eget
eleifend tellus accumsan ac.
 Phasellus nulla lorem, posuere eget ultrices sed, congue ut
lectus. Donec sed libero turpis, at imperdiet metus.
Pellentesque pretium quam sed est adipiscing aliquet. Proin eu
sapien elit, eu porta risus.
 Praesent accumsan, sem eget sollicitudin vulputate, tortor
metus ultrices ligula, at lacinia felis neque id nunc. Sed nunc
nisi, lobortis in aliquam sed, pulvinar vitae ipsum.

                                                                     ACME
                                                                     CORPORATION
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tortor
libero, fermentum vitae sodales nec, pellentesque vitae nulla


 Aliquam fringilla urna ut augue mollis egestas.
 Sed elementum scelerisque imperdiet. Aliquam commodo,
erat sit amet feugiat lobortis, urna ligula placerat sem, sit amet
fermentum mauris est at ante.
 Nunc a augue augue. Aliquam placerat ipsum a enim
sollicitudin sagittis. Donec pellentesque volutpat nunc, eget
eleifend tellus accumsan ac.
 Phasellus nulla lorem, posuere eget ultrices sed, congue ut
lectus. Donec sed libero turpis, at imperdiet metus.
Pellentesque pretium quam sed est adipiscing aliquet. Proin eu
sapien elit, eu porta risus.
 Praesent accumsan, sem eget sollicitudin vulputate, tortor
metus ultrices ligula, at lacinia felis neque id nunc. Sed nunc
nisi, lobortis in aliquam sed, pulvinar vitae ipsum.

                                                                     ACME
                                                                     CORPORATION
W A N T   T O

CHANGE?
3 steps


                          why
                                presentation




TABLE OF CONTENTS
THE ART OF PRESENTATION                 resources
CONTEXT
                         WHY IMAGES?




Presentations must be   visual
C R A F T I N G

                      THE MESSAGE




What   do we
       want to say?
C R A F T I N G

                             THE STORY

A presentation
           is a
                  Story.
                       (period)
C R A F T I N G

                                    THE STORY


       every
Now,
                    story
                    is made of …



                             Plot


       Exposition                                Resolution
C R A F T I N G

THE STORY


                    corp!
       Yes but,
that’s for tales
        this is a
C R A F T I N G

                                  THE STORY

    Alright,
what about
               this?
                        Problem


    Current Situation                           Solution
AUDIENCE
 THAT BIG UNKNOWN



        Keep
the audience
     in mind   always!
G O I N G

                       ANALOG

Paper
  &a
        pen

all you’ll ever need
T H R E E

STEPS
3 steps
3 steps
M I N D

             MAP



Prepare
     for
           80%     of time
3 steps
M I N D

           MAP




Remember
T H R E E

STEPS
G O I N G

               ANALOG

Storyboard 1
G O I N G

                      ANALOG
           Current
          situation


Title &
author      Problem               Summary
                                  & call to
                                   action



              Solution
             & benefits
G O I N G

              ANALOG




Let’s
        go!
G O I N G

                               ANALOG
Title               Current                Problem
                   situation




        Solution           Summary
T H R E E

STEPS
G O I N G

DIGITAL




            laptop
Switch on
     your
Breathing Room            G R I D
                          WHAT IS IT GOOD FOR




 Working Area    Power Points              6x6
                                          G r i d

                 Power Lines
TEMPLATES
                           CHOOSE YOUR TYPE




      sans serif
Use
one
                   font face




                         Forget this type
WORKING WITH

                  IMAGES




Use full bleed,
            HD
                  images
WORKING WITH

           IMAGES


cliparts
No
WORKING WITH

IMAGES




        Way

      better!
TEMPLATES
                             LOOKING FOR ALTERNATIVES




Slides
   are
         free   divide
                & conquer!
3 steps


                          why
                                presentation




TABLE OF CONTENTS
THE ART OF PRESENTATION                 resources
RESOURCES

                               BOOKS

              EL   ARTE
DE LA PRESENTACION

        Alberto de Vega &
    Eduardo S. de la Fuente

       available at Lulu.com
RESOURCES

        BOOKS
16:30
RESOURCES

          PICTURES




photoXpress
‘
‘
There’s another way
of understanding presentations
and engaging with your audience
find it at PresentacionesArtesanas.es

                                        El
RESOURCES
•   Slide 01. Zen Rocks by Lane Pierce
•   Slide 10. ©Lionsgate 2008
•   Slide 12-17. © 2008. Don McMillan. Life After Death By PowerPoint. All rights reserved
•   Slide 22. © 2009 Warner Bros. Entertainment Inc. All Rights Reserved
•   Slide 24. © Chris Inside. All rights reserved
•   Slide 25. © PhotoXpress.com
•   Slide 28. Photo by Dan Becker
•   Slide 30. Day 140 by Milknosugar
•   Slide 31. © PhotoXpress.com
•   Slide 32, 38, 43 Steps by Susan van Gelder
•   Slide 37. © PhotoXpress.com
•   Slide 39. IMG_0787RubyGloomBoard by The Doodlers
•   Slide 40, 42. Based on © Adam Borkowski / PhotoXpress.com
•   Slide 44. Power Button by therevan77
•   Slide 47. © iStockPhoto
•   Slide 48. Clipart included in Microsoft PowerPoint 2007 & 2010
•   Slide 49. @MediaAudience by mezzoblue CC By-NC-ND license
•   Slide 50. ©2009 Paramount Home Entertainment. All right reserved.
•   Slide 52 & 55. Photo by Alberto de Vega

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The Art of Presentation. Following the Zen path

  • 1. THE ART OF PRESENTATION Following the ZEN path Zen Rocks by Lane Pierce
  • 2. 3 steps why presentation TABLE OF CONTENTS THE ART OF PRESENTATION resources
  • 4. A HANDFULL OF STATISTICS “Almost every PowerPoint presentation sucks rotten eggs” Seth Godin
  • 6. A HANDFULL OF STATISTICS “95 % of presentations suck ” Guy Kawasaky
  • 7. A HANDFULL OF STATISTICS “OK, maybe I’m exaggerating. Don’t suck It’s actually 99 %” Guy Kawasaky Suck
  • 8. C U R R E N T SITUATION 30 Millions of presentations each day
  • 9. A HANDFULL OF STATISTICS “I’ve seen presentationspuke would make a billy goat that ”
  • 10. A HANDFULL OF STATISTICS “I’ve seen presentationspuke would make a billy goat that John Rambo ”
  • 12. TELEPROMPTING 1. People tend to put every word they are going to say on their PowerPoint slides. Although this eliminates the need to memorize your talk, ultimately this makes your slides crowded, wordy, and boring. You will loss your audience’s attention before you even reach the bottom of your …
  • 13. TELEPROMPTING 1. Continued) … first slide. Don McMillan Technically Funny 2008. Don McMillan. Life After Death By PowerPoint. All rights reserved
  • 14. SPELLING M I S T A K E S 2. Many people do not run spel cheek before there presentation – BIG MISTAK!!! Nothing makes you lok stupder than speling erors
  • 15. BULLET POINTING • Avoid • And • “Bullet-Point” • Excesive • Your • Comes • Buller-Pointing • Key • From • Only • Messages • People • Bullet • Will • Firing • Key • NOT • Guns • Points • Stand • At • Too • Out • Annoying • Many • In fact • Presenters • Bullet-Points • The Term
  • 16. TOO MANY I N D E N TAT I O N S  What it is worst — Too many bullet point levels are shown – Type size gets smaller and smaller – Until it is utterly unreadable – Even for audiences in the 4th row — So you better have just one bulletpoint level – Better yet, forget about bullets (bullets, not guns, kill people. Don’t you know?) – Use them sparingly – There are many other ways of detiling your ideas!
  • 17. COLOR SCHEMES GONEWRONG schemes Classhing color can lead to… •Distraction •Confusion •Headache •Nausea •Vomiting •Loss of bladder control
  • 18. Warning Next slides may cause permanent damage
  • 19. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tortor libero, fermentum vitae sodales nec, pellentesque vitae nulla  Aliquam fringilla urna ut augue mollis egestas.  Sed elementum scelerisque imperdiet. Aliquam commodo, erat sit amet feugiat lobortis, urna ligula placerat sem, sit amet fermentum mauris est at ante.  Nunc a augue augue. Aliquam placerat ipsum a enim sollicitudin sagittis. Donec pellentesque volutpat nunc, eget eleifend tellus accumsan ac.  Phasellus nulla lorem, posuere eget ultrices sed, congue ut lectus. Donec sed libero turpis, at imperdiet metus. Pellentesque pretium quam sed est adipiscing aliquet. Proin eu sapien elit, eu porta risus.  Praesent accumsan, sem eget sollicitudin vulputate, tortor metus ultrices ligula, at lacinia felis neque id nunc. Sed nunc nisi, lobortis in aliquam sed, pulvinar vitae ipsum. ACME CORPORATION
  • 20. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tortor libero, fermentum vitae sodales nec, pellentesque vitae nulla  Aliquam fringilla urna ut augue mollis egestas.  Sed elementum scelerisque imperdiet. Aliquam commodo, erat sit amet feugiat lobortis, urna ligula placerat sem, sit amet fermentum mauris est at ante.  Nunc a augue augue. Aliquam placerat ipsum a enim sollicitudin sagittis. Donec pellentesque volutpat nunc, eget eleifend tellus accumsan ac.  Phasellus nulla lorem, posuere eget ultrices sed, congue ut lectus. Donec sed libero turpis, at imperdiet metus. Pellentesque pretium quam sed est adipiscing aliquet. Proin eu sapien elit, eu porta risus.  Praesent accumsan, sem eget sollicitudin vulputate, tortor metus ultrices ligula, at lacinia felis neque id nunc. Sed nunc nisi, lobortis in aliquam sed, pulvinar vitae ipsum. ACME CORPORATION
  • 21. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tortor libero, fermentum vitae sodales nec, pellentesque vitae nulla  Aliquam fringilla urna ut augue mollis egestas.  Sed elementum scelerisque imperdiet. Aliquam commodo, erat sit amet feugiat lobortis, urna ligula placerat sem, sit amet fermentum mauris est at ante.  Nunc a augue augue. Aliquam placerat ipsum a enim sollicitudin sagittis. Donec pellentesque volutpat nunc, eget eleifend tellus accumsan ac.  Phasellus nulla lorem, posuere eget ultrices sed, congue ut lectus. Donec sed libero turpis, at imperdiet metus. Pellentesque pretium quam sed est adipiscing aliquet. Proin eu sapien elit, eu porta risus.  Praesent accumsan, sem eget sollicitudin vulputate, tortor metus ultrices ligula, at lacinia felis neque id nunc. Sed nunc nisi, lobortis in aliquam sed, pulvinar vitae ipsum. ACME CORPORATION
  • 22. W A N T T O CHANGE?
  • 23. 3 steps why presentation TABLE OF CONTENTS THE ART OF PRESENTATION resources
  • 24. CONTEXT WHY IMAGES? Presentations must be visual
  • 25. C R A F T I N G THE MESSAGE What do we want to say?
  • 26. C R A F T I N G THE STORY A presentation is a Story. (period)
  • 27. C R A F T I N G THE STORY every Now, story is made of … Plot Exposition Resolution
  • 28. C R A F T I N G THE STORY corp! Yes but, that’s for tales this is a
  • 29. C R A F T I N G THE STORY Alright, what about this? Problem Current Situation Solution
  • 30. AUDIENCE THAT BIG UNKNOWN Keep the audience in mind always!
  • 31. G O I N G ANALOG Paper &a pen all you’ll ever need
  • 32. T H R E E STEPS
  • 35. M I N D MAP Prepare for 80% of time
  • 37. M I N D MAP Remember
  • 38. T H R E E STEPS
  • 39. G O I N G ANALOG Storyboard 1
  • 40. G O I N G ANALOG Current situation Title & author Problem Summary & call to action Solution & benefits
  • 41. G O I N G ANALOG Let’s go!
  • 42. G O I N G ANALOG Title Current Problem situation Solution Summary
  • 43. T H R E E STEPS
  • 44. G O I N G DIGITAL laptop Switch on your
  • 45. Breathing Room G R I D WHAT IS IT GOOD FOR Working Area Power Points 6x6 G r i d Power Lines
  • 46. TEMPLATES CHOOSE YOUR TYPE sans serif Use one font face Forget this type
  • 47. WORKING WITH IMAGES Use full bleed, HD images
  • 48. WORKING WITH IMAGES cliparts No
  • 49. WORKING WITH IMAGES Way better!
  • 50. TEMPLATES LOOKING FOR ALTERNATIVES Slides are free divide & conquer!
  • 51. 3 steps why presentation TABLE OF CONTENTS THE ART OF PRESENTATION resources
  • 52. RESOURCES BOOKS EL ARTE DE LA PRESENTACION Alberto de Vega & Eduardo S. de la Fuente available at Lulu.com
  • 53. RESOURCES BOOKS 16:30
  • 54. RESOURCES PICTURES photoXpress
  • 55. ‘ ‘ There’s another way of understanding presentations and engaging with your audience find it at PresentacionesArtesanas.es El
  • 56. RESOURCES • Slide 01. Zen Rocks by Lane Pierce • Slide 10. ©Lionsgate 2008 • Slide 12-17. © 2008. Don McMillan. Life After Death By PowerPoint. All rights reserved • Slide 22. © 2009 Warner Bros. Entertainment Inc. All Rights Reserved • Slide 24. © Chris Inside. All rights reserved • Slide 25. © PhotoXpress.com • Slide 28. Photo by Dan Becker • Slide 30. Day 140 by Milknosugar • Slide 31. © PhotoXpress.com • Slide 32, 38, 43 Steps by Susan van Gelder • Slide 37. © PhotoXpress.com • Slide 39. IMG_0787RubyGloomBoard by The Doodlers • Slide 40, 42. Based on © Adam Borkowski / PhotoXpress.com • Slide 44. Power Button by therevan77 • Slide 47. © iStockPhoto • Slide 48. Clipart included in Microsoft PowerPoint 2007 & 2010 • Slide 49. @MediaAudience by mezzoblue CC By-NC-ND license • Slide 50. ©2009 Paramount Home Entertainment. All right reserved. • Slide 52 & 55. Photo by Alberto de Vega