Some quick tips on how to improve your presence on LinkedIn to get found and build yourself and your business. Three rules:
1- Build your presences
2- Build your connections
3- Spread your knowledge
5. Completed profile Effort Update every part of your profile Ask for recommendations Benefit Be more visible in LinkedIn searches (priority on complete profiles)
6. Optimized profile Effort Find relevant keywords Make it easy to read Benefit Be more findable via LinkedIn and Google
7. Adding applications Effort Browse available applications Benefit Enhance you profile with blog posts, presentations, etc…
13. Searching for contacts Effort Searching for interesting contacts: Titles Names Company (clients & suppliers) Benefit Finding interesting people to connect with
14. Connecting openly Effort Emailing Getting introduced Benefit Building a strong and relevant network
15. Connecting covertly Effort Finding groups Participating Following users Benefit Building a stronger reputation with potential contacts
22. Getting started today Complete and beef up profile Create and beef up corporate profile Connect, update and share Find 2-4 groups and participate My industry Interesting industries Potential customers Spend 15-30 minutes daily Play around
23. Extra resources Simon Hénault Linkd.in/Simon-Henault Linked Into Business Blog LinkedIntoBusiness.com LinkedIn Blog Blog.linkedin.com Or me! www.fabricecalando.ca
25. About Adviso … Web strategists and internet marketing specialists … serving important clients for more than 5 years … work in unison with agencies, tech firms, media groups, etc. Visit us: www.adviso.ca | www.adviso.ca/blog twitter.com/adviso www.linkedin.com/companies/adviso
26. About Fabrice Calando Web strategist, Montreal (Quebec) Canada fabricecalando.ca|ca.linkedin.com/in/fabricecalando Fabrice Calando is a web strategist at Adviso. He develops and evaluates strategies that look to maximise business results. His work integrates user interface design and experience, web analytics, SEO, social media and web marketing. He has a particular interest for helping B2B companies achieve their business goals online. Fabrice is currently a moderator for Linked Québec - with over 10,000 members, it is the largest group of French-speaking professionals on LinkedIn.