Adversitement provides tools and services to help customers optimize their online marketing efforts and achieve business objectives. They integrate data from various sources like cookies, flash cookies, social media and analytics platforms to perform detailed multi-channel analyses. This helps customers make strategic decisions and increase campaign performance and profitability through visualization of insights. Looking ahead, Adversitement aims to develop data modeling capabilities to better predict customer behavior.

1. Where does it go?
Adversitement 2010 ©

2. Customers
Adversitement 2010 ©

3. Mission
Adversitement increases lifetime
customer profitability by
empowering technology and
intelligence, all focused on
multichannel micro data for
sustainable revenue improvement
and a more efficient user
experience.
Adversitement 2010 ©

4. Vision
Adversitement provides tools, information,
services (f.e. training) and innovative insights
for existing and new ambitious customers /
organizations. We help them to achieve
proven – data driven – optimizations in their
communication channels according to their
KPI’s, to increase campaign, channel and
business profitability. With our help, strategic
decisions can be made through detailed and
aggregated analysis. The ultimate goal is to
help our customers achieve their online
business objectives.
Adversitement 2010 ©

5. Index
1. Market developments
2. Integration
3. Visualization
4. Future vision
5. Questions and answers
Adversitement 2010 ©

6. 1. Market developments
• Cookies
• Flash cookies
• Social media
• Adobe and Omniture
Adversitement 2010 ©

7. Cookies
Adversitement 2010 ©

8. Flash cookies
Adversitement 2010 ©

9. Social media
Adversitement 2010 ©

10. Adobe and Omniture
Adversitement 2010 ©

11. Adobe and Omniture
Adversitement 2010 ©

12. 2. Integration
Adversitement 2010 ©

13. Integration, why?
Adversitement 2010 ©

14. SEO
Position = number 1
Apple
Egg
Cabinet
Wall
Seminar
Adversitement 2010 ©

15. Email targeting
Visitor 123 is
known
Home- Home- Loan
IB Loans
page page module
13 June 24 June
Newsletter July:
"Give me all the client numbers of clients who
are interested in borrowing"
Adversitement 2010 ©

16. Measuring social media
Adversitement 2010 ©

17. Data exchange
Classifications Excel/email/ect.
Data sources Data warehouse
Triggers API
Adversitement 2010 ©

18. 3. Visualization
Adversitement 2010 ©

19. Draw the right conclusion
Adversitement 2010 ©

20. Additional proof
Adversitement 2010 ©

21. Final proof
Adversitement 2010 ©

22. Make it clear
Adversitement 2010 ©

23. Before and after
Adversitement 2010 ©

24. Tableau analyse
Adversitement 2010 ©

25. Goal visualizations
Adversitement 2010 ©

26. 4. Future vision
Optimizing...
Adversitement 2010 ©

27. Data modeling
Adversitement 2010 ©

28. Data modeling
• Make a model on the basis of available (client)
data and apply this model on anonymous
clients to predict behavior.
• The creative part remains by the people, tools
will take care of the implementation.
Adversitement 2010 ©

29. 5. Questions and answers
Thanks!
For more information and/or questions:
info@adversitement.nl
Adversitement 2010 ©