1. TUMBLR.
FOR LIBRARIES
Presenter: Rachel Eichen

2. Agenda
◦ Two Week Class: April 22 & 24
◦ What is tumblr?
◦ How does it work?
◦ Professional Uses
◦ Library Pages
◦ Interacting on Tumblr
◦ Making Your Tumblr Engaging
◦ Tumblr Tips
◦ Tumblr Tools and Hacks
◦ Tumblrs to Follow
◦ The Future of Tumblr

3. Quick Poll
Image from: http://goo.gl/ypOR45

4. WHAT IS TUMBLR?

5. What is
Tumblr?
◦Effortlessly Share Anything
◦Microblogging – less is more
◦Post text, quotes, links, videos, etc
◦Find blogs based on interests/tags
◦Comments rare, reblogs common

6. How popular is Tumblr?

7. Quick Facts
◦ 38,000 posts per a minute
◦ Users spent 154.1 minutes on average
on Tumblr
◦ 46.5 percent of Tumblr visitors are 18-34-
years-old.
Sources: http://goo.gl/1rpliY, http://goo.gl/cD5t2

8. Why is Tumblr so popular?
◦ Easy to find similar blogs
◦ Easy to share & make
posts
◦ Easy to track
◦ Interacts with other
social media

9. Did you know?
In 2013, Yahoo bought Tumblr for $1.1 Billion

10. HOW TUMBLR
WORKS

11. Create an
Account

12. Find some
Tumblrs to follow
◦ Librarians online:
◦ thelifeguardlibrarian.tumblr.com/
◦ Great Libraries To Check Out:
◦ Baker Free Library
◦ Public Lib of Cincinnati
Image from: http://goo.gl/raSoZ1

13. Follow
http://tumblr.libraryjournal.com/

14. Let’s start
blogging

15. Making
Posts
◦Dashboard
◦Add Posts (With Tags!)
◦Reblog or like a post
◦See who liked/reblogged

16. Tags and
Blogs
• Find Tumblrs
• Use tags to find info
• Track key tags

17. USING TUMBLR

18. Professional
Development
teenlibrariantoolbox.tumblr.com
pewinternet.tumblr.com
libraryadvocates.tumblr.com/
Offers perks like
invites to
author parties
at conference

19. Interact with
authors
rainbowrowell.tumblr.com
neil-gaiman.tumblr.com
YA Authors on Tumblr: yahighway.tumblr.com

20. Connect.
Librarians on Tumblr use the tags #libraries, #librarians, and #Tumblarians to talk to each
other (http://goo.gl/tSqTF)
• thelifeguardlibrarian.tumblr.com
• http://thepinakes.tumblr.com/
• http://wordtraffic.tumblr.com/

21. Books!
http://gobookyourself.co
http://heyteenbookshey.tumblr.com/
http://strandbooks.tumblr.com/

22. Libraries on Tumblr
◦ http://nypl.tumblr.com
◦ chicagopubliclibrary.tumblr.com
◦ canterburylibrary.tumblr.com
◦ hclib.tumblr.com

23. What to do
on Tumblr
share photos
promote upcoming
events
promote community
make announcements
promote your collection
promote reading
interact with your
audience
Visit your library archives
Have fun

24. Other Profession Dev Uses
◦ Reading
◦ Discover
◦ Find/Share Infographics and memes
◦ Keep up with trends (using hashtags)

26. Homework
◦ Set up a tumblr blog for either professional or personal use with:
◦ Title
◦ Description
◦ Theme
◦ Make at least one post of original content (Image, quote,
etc…with at least 3 relevant tags)
◦ Reblog another blog post and add your own commentary
◦ Send me the URL along with questions
◦ Bonus: Follow at least one other Tumblr

27. Contact
Rachel Eichen
adverb@gmail.com
877-816-9638
Slideshare.net/adverb
http://rachelnovare.tumblr.com/