1. Agencies look for writers who are strategic thinkers that can analyze industries and communicate complex topics in an engaging way. They prefer writers with authoritative knowledge and an ability to adapt to different brands. 2. The document provides tips for freelance writers to work with agencies, including choosing an industry focus, preparing profiles and samples of their work, and using LinkedIn to research agencies and potential contacts. 3. Pricing effectively involves analyzing the target industries and tailoring experience and skills to agency needs for different types of projects.

1. orking with agencies to open doors to corporate writing opportunities. A VIEW FROM AN AGENCY PERSPECTIVE

3. How to position yourself effectively to an agency

4. Ways to be a valuable long-term partner to an agency

5. How to use LinkedIn to find agencies with the corporate clients you’re looking for

7. Agencies look for:

8. This means: 1 You are an analytical thinker. You do research on an industry, product, and its target market. (The material is often complex and you must be able to organize it to tell an effective story. )

9. This means: 2 You have journalistic abilities. Like a reporter who keeps looking until you find the story’s most interesting angle.

10. This means: 3 You can tell an engaging story. Cast interesting characters and tell stories about a product or service that engage the audience’s interest and motivate them to take action.

13. Have your website ready. Who are you? What are your success stories? List your capabilities. What differentiates you?

14. Have your blog ready. Demonstrate thinking and expertise. If no experience in the corporate space, write on topics demonstrate thought leadership.

16. What qualities do agencieslook for in a writer? Strategic. Understands corporate objectives Authoritative knowledge. Has complete command and up-to-date knowledge of the sectors/products they will write about Brand expert. Quick study on the nuances of a brand’s vocabulary Range of capabilities. Has written for a diverse range of corporate communication pieces

18. FINDING THE RIGHT AGENCIES

19. Using LinkedIn is a great, free tool to connect and a great alternative to cold calling.

20. 1 Find companiesResearch and follow companies of interest

21. 1 Find companiesResearch and follow companies of interest

22. 1 Find companiesResearch and follow companies of interest

23. 1 Find companiesResearch and follow companies of interest

24. 1 Find companiesEach company has a “home page” on LinkedIn.

25. 1 Find companiesFollow the company for updates + see if you have any “1st” connections already

26. 1 Find companiesSee how many “2nd” connections exist in your network already

27. 1 Find companiesIdentify potential agency connection leads in these “2nd” connections

28. 1 Find companiesGet introduced through a 1st connection.If not possible, find out what groups they’re a member of and message them directly.

29. 2 GroupsFind the right groups with agency leads

30. 2 GroupsYou can select ‘Groups You May Like’ as a starting point

31. 2 GroupsEvaluate the group choices

32. 2 GroupsAnd join many

33. 2 GroupsParticipate in groups, answer questions, and connectOr, even start your own group

34. 3 JobsYou can also find jobs on LinkedIn

35. 3 JobsSelect the drop-down menu

36. 3 JobsAnd search for the right jobs for you. Agencies advertise often on LinkedIn

37. A WORD ON PRICING

38. Pricing yourself effectively

42. In closing… Do your homework. Analyze the industry or sector you want to write for. Tailor or build your current website and blog to incorporate your abilities and show your personality. Acquaint yourself with the different mediums you’ll be writing in.

43. For more information: adventurehousegroup.com twitter.com/adventurehouse facebook.com/adventurehouse