32. MULTI-AUDIENCE COMMUNICATION
CONNECTS THE Bâs & Câs
B2B2C
B2B2B
B2B
YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER
33. PROVIDING EACH AUDIENCE WITH THE
RIGHT INFORMATION AND TOOLS
B2B TOOLS:
⢠Solution-based sales materials
⢠Thought leadership
⢠Case studies, research
⢠Product materials
YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER
34. PROVIDING EACH AUDIENCE WITH THE
RIGHT INFORMATION AND TOOLS
B2B TOOLS: B2B2B TOOLS:
⢠Solution-based sales materials ⢠Solution-based sales materials
⢠Thought leadership B2B2B materials
⢠Product
⢠Case studies, research ⢠Communications program, templates, guide
⢠Product materials â˘Â Implementation timeline
YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER
35. PROVIDING EACH AUDIENCE WITH THE
RIGHT INFORMATION AND TOOLS
B2B TOOLS: B2B2B TOOLS: B2B2C TOOLS:
⢠Solution-based sales materials ⢠Solution-based sales materials Ongoing end-user
⢠Thought leadership B2B2B materials
⢠Product communication to
⢠Case studies, research ⢠Communications program, templates, guide promote product value
⢠Product materials â˘Â Implementation timeline and beneďŹts
YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER