Bob Bentz presented on mobile marketing strategies for restaurants. He discussed how mobile usage is growing rapidly, with over half of internet usage now on mobile devices. Restaurants can benefit from mobile websites, text message marketing, QR codes, mobile apps, and mobile advertising to reach customers. Customers are increasingly using their phones to search for food locations and information. Mobile strategies allow restaurants to connect with customers immediately and drive sales.
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
Mobile Marketing for Restaurants
1. “Your Message On The Move”
Mobile Marketing for Restaurants
Presented to:
Webinar Attendees
June 18, 2013
Presented by:
Bob Bentz
Advanced Telecom
Services
2. Bob Bentz
President, Advanced
Telecom Services
(founded 1989)
Experienced
entrepreneur with
expertise in Mobile
Marketing
www.advancedtele.com
5. 55% of people access the internet via a
mobile device
◦ 47% last year
31% of adult U.S. mobile web users say they
now go online mostly via their mobile phones
Source: Pewinternet.org
6. Source: Nielsen 2011
48% of
Smartphone
Owners Visited a
Restaurant’s
Mobile Website in
the Past Month
18. 78%
65%
48%
48%
27%
0% 20% 40% 60% 80% 100%
Type of Food I was Looking for
Close to My Location
Within Price Range
Had an Exact Location/Specific
Restaurant in Mind
Had Good Reviews
Source: Nielsen
22. Take a look at what your visitors see when
they bring up your desktop website on a
mobile phone.
23.
24. Serve this up on your
mobile phone to see
the difference a mobile
website makes on your
smartphone or feature
phone:
25. Our Special Sauce
at 15% of the Cost
Show Your
Food and
Restaurant
Increase
Takeout
Makes
Easy
Contact
Point
Click To Call
26. Google has 2 bots:
Googlebot & Googlebot
Mobile.
Different rankings for
desktop & mobile.
Added benefit of
mobile site is higher
rankings in mobile
search.
27.
28. The average response
time to an email is 90
minutes. The average
response time to a
text message is 90
seconds.
Source: SmartMediaTips
29. Mobile coupons are 10x more likely to be
used than traditional paper coupons
Source: HubSpot
30.
31. Offer specials and deals to
encourage business
Most effective medium of
advertising on Monday and
Tuesday (“Slow Days”)
36. Custom QR Codes achieve scan rates that are
2.3 times higher than ordinary B&W mobile
bar codes.
Catch your customers attention
Boost your online traffic
Build your database with
qualified leads
37.
38. More than half of a
person’s mobile phone
usage is spent on apps.
In 2011, 45 billion apps
were downloaded. By
2015, that number
should grow to 108
billion.
Source Garnter
39.
40.
41.
42.
43.
44. - Achieved 15% redemption
rate with SMS marketing
-achieved 11%
redemption rate for
Super Bowl campaign