HOW YOUR ADVERTISING AGENCY CAN USE MOBILE MARKETING When it comes to mobile marketing, there is no doubt that: RELEVANCE RAISES RESPONSE RATES And, never before has there been a medium that is able to laser target your best customers, when they are most likely to buy, than mobile can. ATS has been providing a suite of mobile marketing solutions and consulting services to advertisers, advertising agencies, brands, and media since 2006. Its debut into mobile was with a B to C product in the ringtone business. ATS's MonsterTones and RingingPhone programs grew to over 60,000 subscribers with a $9.99 per month membership to its online ringtones and wallpapers service. While the ringtone business has changed dramatically, mobile marketing continues to flourish. TEXT MESSAGE MARKETING Text message marketing is the workhorse of mobile marketing. While it may be the most basic of mobile services, it likely also provides the best ROI for most businesses. If you can only do one thing in mobile marketing, it would most likely be best that you do SMS text message marketing. MOBILE IS YOUR DIGITAL DNA Think about it. The mobile phone number you have today will likely be the phone number that you'll have for the rest of your life. Planning on moving? You likely won't bother to change your phone number or even your area code, because it simply doesn't matter any more. DYNAMIC MOBILE BRAND ACTIVATION In this presentation, you'll learn more about some exciting mobile marketing programs that were developed for high profile advertisers and brands such as: * Bank of America * Comcast * CNN * Golf Channel * US Lacrosse * LPGA There's some interesting mobile specialty programs that agencies can do with the help of ATS such as its patent pending mobile scavenger hunt and trivia games. There's also an interesting mobile scratch and win program and an international voting program. ENGAGEMENT AND ACQUISITION It's all we do. And, we do it all on mobile. Compare the time spent with mobile apps today (171 minutes per day) versus radio (88 minutes) and you can see where your traditional media buys may be falling a bit short. Add social media advertising, in-app advertising, geo-targeted mobile advertising, lookalike modeling, mobile video, and retargeting and you'll get the full picture of how you can maximize results for your clients. TARGET PEOPLE NOT PLACES That's what we do. We maximize value for your clients through the use of social media advertising on Facebook, LinkedIn, Twitter, and even WAZE to make your program SOCIAL, MOBILE, AND LOCAL. MOBILE CAN BE CONFUSING We take the mystery out of mobile and simplify it by providing a backroom solution for your advertising agency. Contact us today: http://www.atsMobile.com 610-688-6000

1. March 27, 2015
Bob Bentz
President
Scott Bronenberg
Acct. Director/ Sr. Strategist
Steve Gonzalez
Sr. Mobile Strategist
Michael Candelori
Creative Dir.

2. Toronto 1992 London 1993 Praha 1997
World Headquarters
King of Prussia, PA
next to Valley Forge Casino

3. IVR
• Interactive
• Inbound
• Outbound Robocalls
• Premium Rate Numbers:
• 900
• CIC Codes
• Automated Credit Card
• Pound Codes
• Direct Carrier Billing
• Premium SMS
Providing Interactive Telephone for the World
Interactive Telephone Services
Heal the World 800 #
(Super Bowl XXVII)

4. Established in 1989
An aerial view of our 25 years in business,
evolving technology and expertise to engage consumers of TODAY!

5. We provide the ECOSYSTEM of MOBILE all under one roof!
We
EAT,
DRINK and
SLEEP mobile …
so YOU don’t have to!

6. Text Message Marketing
The Workhorse of Mobile Marketing

7. Text Message Marketing
FEATURES
• Instant Winner
• Online Registration Widget
• API Hook-ups
• Removes Opt-outs automatically

8. Some of us will have the
mobile number we have today
for the rest of our life!
YOUR PHONE # IS YOUR
MOBILE-DIGITAL DNA

9. Bank of America Sponsors Bryant Park Summer Film Festival
• SMS Movie Trivia Program – part of activation components
Each Week consumers will be asked to engage in an SMS trivia game that entails questions about the up-coming featured movie. The fastest
correct answer for each question will be notified by SMS text that they are a winner and to redeem their prize at the BOA tent on-site.
SMS custom functionality built to engage in timed SMS text communication with ability to score in real time with a web based admin system
and scoreboard for people “keeping score.”
Dynamic SMS Brand Activation at Events

10. Treasure Text
• Text Message-based Scavenger Hunt
• Perfect for Jewelers, Auto Dealers, College
Orientations, Corporate Team Building…

11. Present a unique activation experience
to visitors on their phones or tablets.
Mobile Landing Pages

12. Dual mobile platform login and voting authentication functionality.

13. Our integrated company – Advanced Mobile, LLC designs and develops custom
mobile applications for businesses and brands creating compelling enterprise
solutions and platforms. We leverage our technology allowing customers to cost
effectively and rapidly go to market with unique solutions. Applications robustly
function on a full range of mobile operating systems including iOS and Android.
Our solutions are carrier agnostic resulting in the greatest audience reach. We also
develop for the iPad and Android based Tablets. We have delivered turnkey
mobile services since 2004 and are proud of a customer list that boasts national
and global organizations across a wide range of industries. For the majority of
these commitments we have deployed custom solutions and software which
seamlessly handled multiple, complex and real‐time data feeds. We have
developed mobile solutions for CBS College for CBS College Sports, Turner
Sports, AT&T, IBM, US Lacrosse, USA Hockey, the USGA, The Golf Channel,
American Express, NBC Sports Group.
Mobile App Development

16. Mobile-Social Engagement
ENGAGE AND ACQUIRE is the common thread goal in all of
our campaigns. - RECRUITMENT – ENROLLMENT – LOYALTY – LEASING.
Acquiring data and audience insights allows us to continually optimize
spending as well as success, as we manage reaching the right audience
with the right message, which gets us marketers the best results!

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WE LIVE and BREATHE
ENGAGEMENT and ACQUISITION!

18. 2014 Average Minutes per Day
• Radio: 88 mins
• Mobile (non-voice): 171 mins
Sources: eMarketer Sept 2014; Advertising Age Marketing Fact Pack 2015
Traditional Media Consumption is Dropping…

19. • Social Media
• All Mobile Ad Networks
• Direct to Publisher
• Native Apps
• Daily A-B Analysis
• Optimization
All campaigns are tailored to the clients’
particular goals and objectives.
NOTHING we do is ever “COOKIE CUTTER.”
Utilizing programmatic buying on DSP’s, Social and RTB
networks, we plan, buy, execute, optimize and measure
mobile advertising campaigns across devices.
Video – Display – Retargeting
Mobile Advertising and Retargeting

20. MOBILE TARGETED ADVERTISING
The Power of Targeting
Mobile advertising on websites and inside apps allows for precision targeting like you’ve never
seen before. The building blocks of campaign design include:
GEO-FENCING
No more wasted spend – only advertise to users within an area
defined by zipcode, radius, or unique polygon.
DEMO-TARGETING
Only reach the users who meet a target profile of interest,
behavior, level of education, group association…
DAYPARTING & GEO-TARGETING/CONQUESTING
Spend ad dollars whenever and wherever makes the most sense –
i.e., target nurses working night shift at local critical care facilities.

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To maximize efficiency for Holland’s ad budget, ATS
Mobile utilized our platform’s ability to precisely
geotarget – serving ads to potential driver recruits
only within a two mile radius of truck stops in
Holland’s Midwestern footprint.
The wide-ranging campaign received over 4.43
million impressions via mobile devices, and the ad
banners achieved 22,000 total clicks resulting in a
0.60% CTR. The direct link in the campaign flow to
the company’s mobile site and application page
resulted in increased traffic and a lift in response.

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MOBILE TARGETED ADVERTISING
Instant Backend Access & Follow-Up

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SOCIAL-MOBILE ADVERTISING
Targeting PEOPLE not PLACES
Traditional mobile ad buying is based on geography,
basic demographics and device – i.e., “serve this ad
to tablet users 21+ within a 1-mile radius of Abington
Hospital.”
Ad targeting on social networks is entirely different
and extremely powerful. Instead of just casting a net
over a strategic geographic area, these platforms
allow you to pinpoint precisely the users who are most
likely to be interested in what you’re promoting. Where
do these networks get their data? We all volunteer it,
every day!

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In a nutshell, many companies large and small are just now
understanding and developing Mobile-Social marketing
strategies to take engagement, and talent acquisition to a
higher level.
We are finding that today’s approach to a successful ongoing
recruiting advertising campaign starts with a “laser focus”
approach on the demographics and intentions of the right hire,
rather than “casting a net” over a broad area and seeing who
“swims in.”
This Mobile-Social strategy is very cost effective and limits the
waste a company might find with traditional media. With
numerous positions to fill, you can focus on specific
jobs in specific areas utilizing very analytical data to engage the
exact community of people you want to interview for the
position.
Relevancy Raises Response Rates

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SOCIAL-MOBILE ADVERTISING
Facebook “Lookalike” Modeling
Facebook’s powerful ad platform is designed to
target native ads to the users most likely to
respond. This is done with a combination of
geographic definition and user traits –
demographics, interests, and behaviors.

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When it comes to job seekers, retargeting can be a great way to keep your company top
of mind and encourage wearied job seekers to begin or to complete a job application.
From a technical standpoint, you place a special retargeting
pixel (the single line of code needed to track site visitors) on
your careers page and serve recruiting-focused ads to those
pages’ visitors.

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Every day new
companies enter the
mobile ecosphere,
where the pace of
innovation is
exceedingly high.
But the process can
become confusing
fast.

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Every day new
companies enter the
mobile ecosphere,
where the pace of
innovation is
exceedingly high.
But the process can
become confusing
fast.
Let’s simplify.

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ALDI’s Social-Mobile stats are truly astonishing. Between
Facebook Mobile News Feed ads and select geotargeted
mobile display campaigns, we’ve served more than 50
million impressions to more than 12 million unique
users.
At an average cost per click of just $0.15, more than
740,000 users have visited Hiring Event landing pages.
A recent top-performing ad to date was run in Oak Creek,
Wisconsin earlier in February, and saw 9,735 clicks and
more than 2,374 shares (free organic reach).
“SUCCESS” STORIES
MOBILE RECRUITMENT: ALDI

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Halfway through their second of three 2-week flights.
• Reached more than 27,033 uniques with 160,000 total
impressions on Facebook
• Unique CTR of almost 4% on Facebook.
• 932,000 geo-targeted mobile impressions with 0.6% CTR
(>5x 0.11% average for format & vertical)
• 36 potential applicants have filled out the RFI (which
includes Name / Email / Tel and the Departments in
which they are interested in working)
These numbers grow because we
TEST, ANALYZE and REDEPLOY!
UP-TO-THE-MINUTE HIGHLIGHTS
MOBILE RECRUITMENT: BAYLOR HEALTH

32. • MetLife
• New Balance
• Buffalo Wild Wings
• SPRINT
• Bank of America
• Mt. Gay Rum
• Staples
• Metzeler
• Franklin Sports
• Party City
• ALDI Supermarkets
• Arnold Palmer Classic
• Wings to Go
• Westin Lake LV
• CNN Heroes
• CheerWine
A “Backroom” partner for MOBILE execution and
strategy for agencies and their clients …

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We provide the whole package - complete mobile
campaign planning, media placement, and optimization!
ATS Mobile executes the following:
• Creative Design: Mobile display, social ad units, rich media & landing pages
• Video Production: From script to screen – end-to-end mobile video campaigns
• Landing Pages: Develop & host landing pages with simple RFI form, backend data access and
ATS/CRM integration where possible
• Media Placement: No “set it and forget it” – we place media and monitor spending every day
• Account Management: Continual optimization, re-strategizing, and horizontal scalability
• Reporting and Analytics: All the answers you need for clients, including ongoing reporting and
campaign wrap-ups with an eye toward increased client investment in the mobile space

34. Engage and Acquire Strategies in Motion

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