‪Marketers‬ who use ‪‎buyer persona‬ and map content to the buyer’s journey, enjoy 73% higher conversions. This ‪Infographic‬ by Advaiya depicts how personas help marketers get inside the head of their audience, understand their needs, and personalize ‪‎content‬ based on their stage in the customer journey.

1. Why Ignoring
PERSONA CENTRIC MARKETING
Can Kill Your Business?
Customers are craving for a tailored
experience in the buying process, but
many companies are struggling to realize
the power of personalization.

2. Marketers who use personas and
map content to the buyer’s journey
enjoy 73%
higher conversions.
93%
of companies who exceed lead
and revenue goals, report segmenting
their database by persona.
Using personas makes
website 2-5 times easier to
use for targeted users.
82%
of companies using
personas have managed to create
improved value proposition.
Why your MARKETING STRATEGY
should include PERSONAS

3. Identify what essentially you need to create an ideal persona:
TOP CONSIDERATIONS for creating personas
OK!

4. TOP CONSIDERATIONS FOR CREATING PERSONAS
Role in the
decision making process
Identify the correct authority
who influence the buying
process.
Tasks and
responsibilities
List-out day-to-day business
duties to gain better
understanding of their role.
Challenges
and pain-points
Understand what scares them
and find their problems that
your solution can solve.
Buying behaviour
Consider their buying habits,
decision competence,
communication channels
they prefer, tools & technologies
they use, and common sales
objections by them.
Psychographic attributes
Gather details about their
lifestyle, hobbies, interests,
opinions, values, specialities
and skills.
Demographic attributes
Find out customers’ gender,
age, education-level,
income-level, location, languages
they know, and professional
status (industry, organization size,
job title).
OK!
Goals and priorities
Identify organizational and individual’s goals & priorities for better alignment of solutions.

5. Take interviews
of customers
and prospects
Conduct surveys
with customers
and prospects
Research on
social channels
& communities
Collect
information from
market research data
Look at the existing database
Talk to the sales team
Discuss internally
with executives and
customer success team
Use SEO data
(keywords and
phrases)
WAYS TO UNCOVER INFORMATION
for creating personas:

6. MAKE THE MOST OUT OF YOUR PERSONAS
Revamp overall
marketing strategy
Personas give you a direction and offer a starting point, but you can do much more for
your business using them in an efficient manner.
Categorize
connections
into segments
Align personas
to target
segments
Run custom
marketing
campaigns
Refine
messaging
Improve
the website
experience
Write personalized content
Identify opportunities and gaps

7. Advaiya Solutions Pvt. Ltd.
G14-17, IT Park,
MIA Extension
Udaipur, India 313002
Phone: +91 (294) 305 1100
Advaiya Solutions, Inc.
17303 NE 39th Ct.,
Redmond WA 98052,
USA
Email: connect@advaiya.com
www.advaiya.com
Learn how our
Persona Development Services
can help you.