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2. • For many small businesses, signs are an important means of
advertising a company's existence. However, signs are not for
public display only. They can also help direct visitors around your
office and alert employees to hazardous or off-limit areas.
• This guide is designed to give you the facts you need to evaluate
and choose signs for your business. The various sections are listed
in the box above. You can choose to read this guide from
beginning to end, or jump directly to a section of interest.
3. Types of Signs
Signs can be created for outdoor or indoor use.
• Typically, outdoor signs are used for marketing purposes or to
direct visitors. They can be found on rooftops, walls, and awnings;
standing alone by buildings; hanging as banners; and even
displayed on the sides of cars and trucks.
• Indoor signs are usually hung from ceilings or attached to walls.
These signs are usually created for use in a reception area or to
direct visitors. Signs are also often created for trade show displays
4. Sign Materials
There are many different materials companies can use to make signs. Sign
makers typically break down requirements in terms of lettering and
substrate materials.
• Sign lettering can be as straightforward as adhesive vinyl or as eye-
grabbing as neon. Other materials commonly used for lettering include
metal, wood, plastic, and foamcore. Lettering can also be engraved.
While once quite prevalent, paint is now much less common as a
lettering medium.
• Get free price quotes on business signs at adtronics.com.Buyers also have
the choice of many substrates, which serve as the backing for the
lettering. Materials used for backing include plastic, paper, cloth, vinyl,
wood, foamcore, glass, and aluminum. Mixed substrates are also
available.
5. Designing Signs
Buyers need to consider a number of factors to create effective, long-
lasting signs.
• First, think about the distance the average viewer will be from the
sign. In addition, factors such as as sign height, lighting, and time
of day can affect how easily the sign can be viewed.
• Also think about the sign's expected wear and tear, and make sure
the appropriate materials are used. Signs can be destroyed not
only from weather conditions, but also from travel and general
mishandling.
6. Choosing a Company
• One of the first things to do when choosing a sign company is to find
one that specializes in the type of sign materials you desire. Although
most companies will not claim any specialties in their advertising,
many will in fact be particularly proficient at making a certain type of
sign. You will often find faster turnaround, higher quality execution,
and better pricing when working with such a company.
• Sign companies can also specialize in particular types of projects. For
example, some companies have substantial experience in the planning
and placement of signs throughout a building. Working with people
who are particularly knowledgeable about the issues surrounding a
given project can significantly impact the types of signs that are
created.
7. Complying with the ADA
• The Americans with Disabilities Act (ADA) requires all commercial
facilities (which include any building open to the public) to
accommodate the special needs of individuals with disabilities by
removing physical and communication barriers. This means that
buildings such as hospitals, government buildings, public and
private schools, transportation terminals, hotels, restaurants, and
manufacturing facilities must meet ADA requirements in terms of
signage design and installation.
• There are companies familiar with the ADA and that can help your
firm conform to the regulations. Keep in mind that while there are
costs involved with ADA compliance, the government also provides
ADA-specific tax refunds for businesses.
8. About Zoning Regulations
• Many towns have specific regulations about the type or size of
outdoor signs businesses may erect. If the zoning laws in your area
prevent you from installing the type of sign you desire, you may
need to apply for a variance to the existing code. Sign companies
should be familiar not only with local regulations, but also with
the process for applying for a variance.
9. Pricing
• Sign costs depend on size, material, color, and content. They
can range from $8 for a small sign (12" by 6" with a basic
design) to nearly $100 for a larger sign (30" by 30" with
more complicated features). Sign costs can easily climb up to
the hundreds or even thousands of dollars when using costly
materials or producing gigantic signs.
• When comparing quotes, remember to add in any delivery
charges.
10. Special Tips
• Allow for Updates if Needed
If you expect signs to change over time, look for a design that is easy
to update or change. In many cases, updates can even be made by
your staff instead of returning the sign to the signage company.
• Consider Stock Signs
Although most signs are custom made, it is possible to find pre-made
standard signs. You can often find stock signs for use in laboratories,
retail stores, and warehouses. Buying stock signs can be much cheaper
than having a sign custom-made.
11. • Make Use of Magnets
Magnetic signs can be a good alternative for companies seeking to
add a sign to cars or trucks. That way, employees who also use the
car for personal use can remove the sign after business hours.
• Be Prepared to Wait During the Summer
Sign companies are generally busiest during the summer. Expect
longer turnaround times during this time of the year.