General Overview of AdTonik Capabilities and Cases

1. TV Audience Extension Platform
Powering TV & Mobile Advertising
-Reach TV Viewers on mobile at scale easily to increase TV & Mobile ad effectiveness
-Amplify your TV spends to make every $1 you spend feel like $2
-Conquest Competitive Ads to remain top of mind
-Learn how your TV buys perform to plan for the future

2. This is why we exist
According to
:
• “Mobile use spikes during commercial breaks”
• “50% of mobile users use their device in front of
the TV daily”
• “This behavior is consistent across all
demographics (age, income, gender, ethnicity,
education)”
AdTonik v. Top Rated TV Shows
2/18/14
MOBILE APP
USERS
Just like with TV, there’s a prime-time
for apps too
50+
MILLION
Olympics
NBC
18
MILLION
NCIS
CBS
10
MILLION
SHIELD
ABC
8
MILLION

3. This is what we do
TV to mobile audience extension
in the apps consumers already use

4. This is how we do it
Set Top Box TV Tuning Data
+ Mobile X Data
= 1. TV Audience probability %
Serve
= 4. Serve + Measure
Events
(TV commercial, TV show, Day Part)
= 2. Find TV likely viewers
Evaluate Buy
(TV presence, CTR, FX, Creative, Fill)
= 3. Threshold %

5. This is what we have discovered
Outperform normal mobile audience buying
3X Lift
4X Lift

6. This is what we are testing
Real world tests to confirm industry panel data
Mobile ads paired with TV as compared to a stand alone TV ad:
- “Purchase Intent increases by 72%”
- “Brand recall increases by 69%”
- “Ad recall increases by 69%”
- “Brand recommendation increases by 169%”

7. This is who we have worked with
Three successful campaigns
and new partnerships

8. TV to Mobile Advertising Solutions
TV Amplify
TV Conquest
TV Augment
TV Re-Target
TV Segment

9. Turnkey Deliverables
Client TV Audio
Client TV Schedule
Client Mobile Creative
List of competitors
Budget

10. See how TV placements effect mobile engagement

11. Measure TV campaign effectiveness

12. Mobile app in use
near client TV
commercial
Amplify TV
spending:
Reach mobile users
as they are likely
viewing your TV
commercials

13. Mobile app in use
near competitive TV
commercial
Conquest
competitive TV
Spending:
Reach mobile users
as they are likely
viewing competitive
commercials

14. Mobile app in use
near relevant TV
content
Augment TV
spending:
Reach mobile users
as they are likely
viewing TV content
that you want to
associate with

15. Re-Target TV ads to
mobile consumers:
Reach mobile users
at later times who are
likely to have been
exposed to yours &
competitive TV
commercials &
content

16. Build & reach
custom TV audience
on mobile:
Reach mobile users
(at any time) that
demonstrate a
likelihood to view
specific TV
programming
G4
Adult Swim
VH1
Bravo
MTV