1. SONY Walkman’s
Engagement Journey
Kristin Carroll
Vice President, Media+Marketing
kristin.carroll@activenetwork.com
@activekristin

2. What do you do in a category this HOT?

3. Walkman. Waterproof. Cordless.

4. Beyond “traditional” to online engagement

5. In today’s world, is online engagement enough?

6. Real, authentic “in-person” engagement = Magic

7. Magic = Real, authentic recommendations
• Bullet point
– Sub Bullet
164 Product Reviews on various retail sites including

8. Be laser-focused on heightened engagement

9. Be laser-focused on heightened engagement

10. Be laser-focused on heightened engagement

11. Thank You!
Kristin Carroll
Vice President, Media+Marketing
kristin.carroll@activenetwork.com
@activekristin