adtech SF 2012 Startup spotlight data and targeting mix_rank

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Startup Spotlight:
Data & Targeting

Ilya Lichtenstein, Cofounder
www.MixRank.com
ilya@mixrank.com
Thursday, March 29, 12

What is MixRank?
• Competitive intelligence and media
planning tool
• Leverages the power of BIG DATA for
media buying
• Algorithmically identifies the most
successful creative and targeting in any
market

Thursday, March 29, 12

How MixRank Helps Brands
• Identify competitors’ most effective creatives
and split test winners in real time.
• Find relevant placements and audiences that
are most receptive to your message.
• Eliminate waste and poorly targeted
impressions
• Scale campaigns FAST and get results

Thursday, March 29, 12

Sample Automotive Campaign

Thursday, March 29, 12

Clients
Over 6,000 Advertisers and Ad Networks
are Using MixRank

Thursday, March 29, 12

MixRank Results

Education Advertiser
• 24% Decrease in eCPC
• 37% Decrease in CPA
• Same traffic volume converting better at
a lower cost

Thursday, March 29, 12

MixRank Results

Insurance Advertiser
• 220% Increase in Traffic
• 33% Increase in CTR
• Continued campaign growth

Thursday, March 29, 12

The FUTURE of Display
• Metrics, not just branding
• Predictive modeling on historical ad data
• A new targeting and optimization layer
• The agency will be automated.

Thursday, March 29, 12

Contact Us

Web: http://www.mixrank.com
Email: ilya@mixrank.com
Twitter: @MixRank

Visit us at the Innovation Alley!

Thursday, March 29, 12

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adtech SF 2012 Startup spotlight data and targeting mix_rank

1. Startup Spotlight: Data & Targeting Ilya Lichtenstein, Cofounder www.MixRank.com ilya@mixrank.com Thursday, March 29, 12

2. What is MixRank? • Competitive intelligence and media planning tool • Leverages the power of BIG DATA for media buying • Algorithmically identifies the most successful creative and targeting in any market Thursday, March 29, 12

3. How MixRank Helps Brands • Identify competitors’ most effective creatives and split test winners in real time. • Find relevant placements and audiences that are most receptive to your message. • Eliminate waste and poorly targeted impressions • Scale campaigns FAST and get results Thursday, March 29, 12

4. Sample Automotive Campaign Thursday, March 29, 12

5. Sample Automotive Campaign Thursday, March 29, 12

6. Sample Automotive Campaign Thursday, March 29, 12

7. Sample Automotive Campaign Thursday, March 29, 12

8. Sample Automotive Campaign Thursday, March 29, 12

9. Sample Automotive Campaign Thursday, March 29, 12

10. Sample Automotive Campaign Thursday, March 29, 12

11. Clients Over 6,000 Advertisers and Ad Networks are Using MixRank Thursday, March 29, 12

12. MixRank Results Education Advertiser • 24% Decrease in eCPC • 37% Decrease in CPA • Same traffic volume converting better at a lower cost Thursday, March 29, 12

13. MixRank Results Insurance Advertiser • 220% Increase in Traffic • 33% Increase in CTR • Continued campaign growth Thursday, March 29, 12

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15. Contact Us Web: http://www.mixrank.com Email: ilya@mixrank.com Twitter: @MixRank Visit us at the Innovation Alley! Thursday, March 29, 12

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