adtech SF 2012: Facebook & Google Work Together for Today's Brand Marketer by Kevin Lange

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Technology Business

The new branding reality

“If you want to talk to me, you
have to listen to me as well.”
- Sheryl Sandberg, COO, Facebook

Facebook helps us listen to our audience…

…To better engage across all channels

• Who is my most engaged audience?

• What are they passionate about?

• What other media do they consume?

• What types of content do they identify with?

• Where else can I find more people like them?

Goodbye to the traditional ad unit

October 25, 1994 -

February 29, 2012

Meaningful engagement = future action

Source: June 2011 SMG Proprietary Research conducted across Facebook & YouTube

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