1. Video Search Tactics Drew Hubbard, Senior Linking Analyst, SEO The Search Agency

4. Content: What Google Sees Worldwide English Sign Up QuickList (0) Help Sign In Loading... UploadVideo File Quick Capture Search Home Videos Channels Community OK Go - Here It Goes Again Hello, you either have JavaScript turned off or an old version of Adobe's Flash Player. Get the latest Flash player . Channel Icon Subscribe Unsubscribe OkGo July 31, 2006 ( more info ) ( less info ) Want to Subscribe? Sign in to YouTube now! Sign in with your Google Account! OK Go on Treadmills, Dancing. okgo.net Also vi... OK Go on Treadmills, Dancing. okgo.net Also visit myspace.com/okgo and bigbadtrish.com Category: Music Tags: okgo ok go treadmills dancing here it goes again hereitgoesagain threadmills URL Embed Customize http://www.youtube.com/watch?v=pv5zWaTEVkI Google (for all practical purposes) doesn’t see the video on the page. The box to the left shows Google’s cached page for OK Go ’s “Here It Goes Again” video. This illustrates how important the surrounding content is to the way search engines interpret your video pages.

7. Content: YouTube Captions and Subtitles Video transcripts can be uploaded to YouTube in order to make closed captioning available. YouTube and Google will likely increasingly use video captions for more accurate searching and ad-serving. An opportunity to connect with the hearing-impaired can also result in positive PR.

8. Content: YouTube Subtitles Options URU Works Subtitle Workshop (freeware software) can help you create subtitles. http://www.urusoft.net/products.php?cat=sw&lang=1 Subtitles may be uploaded in any language. They can also be automatically translated to an available language of the viewer’s choice.

11. Thumbnails: YouTube Selection YouTube captures stills at the ¼, ½ , and ¾ points of the video and makes them available as selectable thumbnails. Branded or visually-appealing frames can be positioned at these points to control the appearance of thumbnails.

12. Thumbnails: Choose Carefully Thumbnails have been proven to greatly influence click-through. In this example, these two YouTube videos are virtually identical except for the thumbnails. Note the numbers of views. Vimeo allows much more flexibility, even giving you the option to upload your own.

13. Watermarks Videos can be edited to include a translucent, branded logo that appears for the duration of the video. This is particularly beneficial if the video is embedded on another site.

16. Social Participation Regardless of the video sharing site, allow for full interaction with your brand by encouraging participation. Remember that moderation might be necessary. YouTube Vimeo

19. Thank You! Drew Hubbard [email_address] www.twitter.com/DrewHubbard