ADSPACE Measurement and Metrics — Arjun Jayaram

PANELISTS: Arjun Jayaram , VP of Engineering, Become.com Jack Mardack , Director of Marketing, EventBrite Shelley Ellis , CEO, Shelley Ellis Consulting Measurement and Metrics

PANELIST: Arjun Jayaram , VP of Engineering Become.com Measurement and Metrics: Scalability, Optimization and Measurement for your content advertising

Size of SEM Portfolio at Become.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Different strategies for keyword and content ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ad Generation strategy for content ,[object Object],[object Object],[object Object],[object Object]

Keyword Lifecycle in content ,[object Object],[object Object],[object Object],[object Object]

Keyword death spiral for content keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword death spiral for content keywords

Bidding strategies for content ,[object Object],[object Object],[object Object],[object Object]

Bid Dynamics over time This is for one ad

URL tracking and analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ADSPACE Measurement and Metrics — Arjun Jayaram

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ADSPACE Measurement and Metrics — Arjun Jayaram