The document discusses how companies should communicate and engage with customers online. It recommends that companies use a human voice when conversing with customers, avoid over-managing communications, and let employee voices be heard openly. It also notes how customers now frequently turn to each other for answers rather than companies, so companies need to better participate in online conversations to remain relevant.

1. Ad|tech Case Study: Opening up the doors Gareth Llewellyn Corporate Communications manager Oracle ANZ

6. Naked Conversations Use a human voice

7. Naked Conversations Don’t get Corporate lawyers or PR people to modify your speech

8. Naked Conversations if we don’t see the occasional typo, we’ll start to wonder if you’re really human!

9. The Red Room Blog