A Global Strategy for BBC.com Kym Niblock Managing Director BBC.com

1. A Global Strategy for BBC.com
Kym Niblock
Managing Director
BBC.com

2. BBC Worldwide – this is what we do
Magazines
Sales &
Distribution
Home
Entertainment
Global
Brands
Channels
Digital
Media Content &
Production

3. This is what we do
Sales & Distribution
• Europe’s No. 1 exporter
• Most popular distributor
• BBC Showcase - 500 buyers
• Supplier to all FTA and subscription
networks in ANZ

4. This is what we do
Magazines
• Third largest publisher
• 1 in 4 UK adults reads a BBC title
• 49 licensed editions in 55 territories
• Australian JV in place with ACP

5. This is what we do
Home Entertainment
• UK’s leading audiobook and
DVD publisher
• 5m+ copies of Planet Earth DVD

6. This is what we do
Channels
• 38 Channels reaching 285m homes
• In over 100 countries worldwide
• 5 Channels in Australia

7. This is what we do
Content & Production
• Dancing with the Stars in 40 countries
• Top Gear Australia on SBS
• Acquired content from over 210 Indies

8. This is what we do
Global Brands
• Lonely Planet
• Doctor Who
• Top Gear

9. This is what we do
Digital Media
• BBC.com
• YouTube / MySpace
• iTunes / Sony PSP
• Mobile
• Passion sites - including
topgear.com/au

10. BBC Worldwide – this is what we do
Magazines
Sales &
Distribution
Home
Entertainment
Global
Brands
Channels
Digital
Media Content &
Production

11. BBC Worldwide – this is what we do
Magazines
Sales &
Distribution
Home
Entertainment
Global
Brands
Channels
Digital
Media Content &
Production

12. What is BBC.com?
BBC.co.uk BBC.com

13. BBC.com

14. BBC.com reach
EMEA
(ex-UK)
AMERICAS
8m
10m APAC
8m
Aus
1.2m

15. BBC.com Audience
6. 1.
Mild Worldly
Mainstreamers Wise
2.
5.
Open
Family Optimists
Focussed
3.
4. Curious
Cultured Connecteds
Contenteds
Source: The futures company

16. BBC.com Audience
1.
6.
Worldly
Mild
Wise
Mainstreamers
2.
5.
Open
Family Optimists
Focussed
3.
4. Curious
Connecteds
Cultured
Contenteds
Source: The futures company

17. BBC.com Audience
100
7
10 11 10
13
19
90 15
13
37
20 13
21
80
3
55
17 11
70
25
16 27
60
16 29
25
50
17
49 Mild Mainstreamers
21
16
40 16
22
3 Family Focussed
15
15 10
30
6 Cultured Contenteds
5
15
6
7
20 14
17 Curious Connecteds
23 23
20 Open Optimists
17 18
16
10
6
8
4 Worldly Wise
0
US India France Germany Hong Kong Ghana Australia
Total
Source: The futures company

18. BBC.com Audience
100
7
10 11 10
13
19
90 15
13
37
20 13
21
80
3
55
17 11
70
25
16 27
60
16 29
25
50
17
49 Mild Mainstreamers
21
16
40 16
22
3 Family Focussed
15
15 10
30
6 Cultured Contenteds
5
15
6
7
20 14
17 Curious Connecteds
23 23
20 Open Optimists
17 18
16
10
6
8
4 Worldly Wise
0
US India France Germany Hong Kong Ghana Australia
Total
Source: The futures company

19. 1. Worldly Wise
Older, successful and wealthy.
Liberal, engaged, opinion
formers, they are competitive
intellectuals who are into
news, current affairs & politics

20. 2. Curious Connecteds
Young, tech savvy and ambitious,
they are interested in travel and
what’s going on in the world

21. 4. Cultured Contenteds
Materially satisfied individuals
who are interested in science &
technology, environmental issues

22. Revenue Strategy
Ads

23. Your BBC.com Team

24. New - Revenue

25. New - Localization / Personalization

26. New Content

27. Aspirations – Global Editions
Consumers
US India Europe
Localisation
National? National? Regional?
Personalisation
Personalisation
Engagement
Geo-IP filtering
International template
Localisation
Content

28. BBC Worldwide – this is what we do
Magazines
Sales &
Distribution
Home
Entertainment
Global
Brands
Channels
Digital
Media Content &
Production

29. Aspirations – New Content
Third
BBC Revenue
BBC Parties
News Opportunities
Worldwide
Ecommerce
Display Advertising

30. Aspirations – New Content / Global Editions
Germany Australia

31. Aspirations – Video On Demand

32. Aspirations – Video On Demand
iPlayer on Virgin Media iPlayer website v2 iPlayer on iPhone
iPlayer on Nokia N96 iPlayer on Wii / PS3

33. Q&As