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How You Were Misled1
1.
How your advertising
agency misled you about Social Media - Julian Cole
2.
3.
4.
5.
1st Benefit:
Brand Positioning/Relationships
6.
2nd Benefit :
Marketing Intelligence
7.
3rd Benefit Customer
Feedback
8.
2 of the
Biggest Misconceptions
9.
1. Viral =
Big Bangs for Small Bucks
10.
2. Don’t trust
your advertising agency
11.
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