1. How to run an effective
Social Media campaign
CESIE
#CESIESocMed

2. Social Media
#CESIESocMed

3. Regulation
Crisis Plans
Security/
Protection
Proactivity
Integration
Social Media
Geolocation
Locality
Confidentiality
Data
Risk
Customer
Services
Expectations
Flexibility
Miscommunication
User needs
Feedback

4. Fun Fact!
80 per cent of the UK active
users are active on mobile as well,
compared to 60 per cent globally.

5. Social Media
Integration
#CESIESocMed

6. Integration.

7. Integration.

8. Integration.
Welcome to Lloyds TSB, are you
interested in our online or
telephone banking services. Or
maybe you’re a heavy user of
social media?

9. Integration.

10. Integration.

11. Integration.
Be proactive.

12. Integration.
Be consistent.

13. Use everything.

14. Use everything.

15. Work together.

16. Social Media
Managing Expectations
#CESIESocMed

18. Is Monday –
Friday enough?
Is 9am-5pm
enough?

19. Social Media
Crisis Plan
#CESIESocMed

20. Assessment.

21. “You absolute
x@!?xx!”
“I’m very concerned
about the conduct of
your organisation!”
“What on earth are
you guys doing? So
annoyed!”

22. Responsive.
(Insert screen shot)

23. Miscommunication.
“I’m very concerned
about the conduct of
your organisation!”

24. Social Media
Security/ Protection
#CESIESocMed

25. Child Protection

26. Confidentiality.

27. “Hi Sir, we’d
advise you not
to post personal
details on
twitter”

28. Ethics & Regulation.

29. Social Media
Locality
#CESIESocMed

30. “We open at
9am tomorrow
Sir.”
“What time do you
open tomorrow?”
via twitter
“I’m sorry to
hear that xxx....
“The women on
counter 3 is
so rude!”
via Facebook

32. Social Media
Events
#CESIESocMed

33. Set the scene.

34. Live updates.

35. Let your audience lead.

36. Not enough.

37. Staying involved.

38. Social Media
Top Tips

40. Consider tone.

41. Keep it current.

42. Be creative.

43. Spreading the word.

44. Be spontaneous.