My group\'s Senior Seminar presentation at Simmons College \'09, where we had to come up with an invention and create a huge business plan on the product using the tools given to us throughout my 4yrs in college. The business plan consists of 96+ pages filled with information on our executive summary, business description, industry analysis, competitors profile & analysis, market analysis, marketing sales plan, operations sales plan, organization plan, financial plan, looking forward (critical risks, growth and exit plans) as well as numerous exhibits and references from hours and hours of research. The business plan was then presented to over 100+ people as our final presentation.

1. Jeaqueline Aquino  Adrienne Boudreau  Maryum Floyd  Amal Piracha  Joselin Zagami Presented by : I.C. Home

3. The Problem

4. What is I.C. Snow? Easy to use for all ages Fun Durable Eco-Friendly Safe

5. Infrared Heat Sensor Snow Blower 360° Rotational Camera Salt Dispenser Lithium-Ion Battery Steel Auger Blades Chute X-Tract tires

6. LCD Screen with LED backlight On/Off Switch Joystick Safety control Handheld Remote Control

7. Where’s the Snow? National Climate Data Center . (n.d.). Retrieved February 15, 2009, from NOAA Satellite and Information Service: http://www.ncdc.noaa.gov/oa/ncdc.html Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing NAICS Code: 333112 Northeast Region N

8. Where’s the Snow? Market Potential 2009 2014 11% $400 Mil $444 Mil Gross, A. C. (2006, April 1). The U.S. Market for Power Lawn and Garden Equipment. Retrieved February 15, 2009, from All Business A D&B Company: http://www.allbusiness.com/accounting/1188229-1.html 1% $4 Mil 2.2% $9.8 Mil 1.2%

10. Clean my Snow: Need Gaps I can’t afford to be late to work again, and the drive way is full of snow ! Time Limitations Money Limitations When I was a kid snow was fun, but now paying the snow-plowing bill is a pain ! “ Snow Blowers are a survival tool helping people to get to work on time” Bounds,G.2009.Wall Street Journal “ People are tired of waiting for the plow guy to show up” Bounds, G. 2009.Wall Street Journal Bounds, G. Happiness is Warm Snow blower. 2009. The Wall Street Journal

11. STEP Analysis  Maturing Population  Innovative Products Trend  Expanding Target Market  Demand for Innovation Impact  Energy efficient  The real life experience Possession of Household Durables. 2008. GMID  Sustainability  Virtualization Social Technology

12. STEP Analysis  Recession  Credit Crunch Trend  High Unemployment  Lower Consumption Impact  Eco-Friendly Government  Emission Related Laws  Renewable energy policies  Emission standards Answers to Commonly asked questions from dealers and distributors. 1997. EPA Obama aims for oil independence. 2009. BBC News Economic Political

13. Industry Trends Willingness to spend money Green innovations Do-it-Yourself Do-it-for-me Manufacturers are Eco-Friendly Manufacturers want their suppliers to be Eco-Friendly Possession of Household Durables. 2008. Global Market Information Database Do-it-Yourself and Gardening. 2008 Global Market Information Database. Americans have less time Increasing energy cost & environmental consciousness

14. Inching for Value Manufacturing Operations Assembly and Quality Checks Research & Development Distribution Marketing & Sales Outsourced Value Added

15. Inching for Value I.C Snow  Snow blowers (Toro, Ariens)  Power shovel  Snow Plow  Middle to Upper Class  Retailers Customers Competitors  Lithium Batteries  Remote control LED screen  Snow blower motor Vendors  Home shows  Department/Specialty stores Complementors

16. Bargaining Power

17. Threats

18. Chilling up Rivalry

19. Five Forces 4: Moderately High Bargaining Power of Suppliers 3: Moderate 2: Moderately Low 3: Moderate 3: Moderate Bargaining Power of Buyers Threat of Potential Entrants Threat of Substitutes Intensity of Rivalry Moderately High Attractiveness Attractiveness of Industry

20. Brand Loyalty Patents Mature Industry Barriers to Entry Entry Tactics Research & Development Differentiation

21. Plowing Our Competition $1.8 billion in 2008 “ Easy to use” Building reputation built on customer care

22. Plowing Our Competition Focusing on green industry Strong commitment Vast line of products High quality at reasonable price

23. Technology Low High Eco-friendly Low High Blowing Them Away… I.C. Home

24. Smart machinery High Commitment Manpower Responsive Supply Chain Strategy Key Risk Factors  Users must know how to operate  Educate users how to use  Materials  High technology  Raise Consumer Awareness

25. Key Success Factors Basic Research and Development Mass-Orientation Manufacturing First Mover Advantage!

26. Flurrying Assumptions Seasonal Limitations Possession of Household Durables. 2008. GMID Willingness to spend money Green innovations

27. Plowing for Information Primary Research Methods Surveys Interviews Focus Groups Sample Frame Possession of Household Durables. 2008. GMID Residential  Home Owners  Age:35-65 years  Income:>$75,000 Commercial  Small Landscape Contractors  Snow Removal Professionals

28. “ Use I.C. Snow To Stay Out of the I.C. Snow” Questions and Comments? -I.C. Home