2. 1 in every 13 people on earth, with over 250
million of them (over 50%) who log in every
day
In 20 minutes 1,000,000 links are shared on
Facebook
Average user is connected to 80 community
pages, groups and events
More than 650 million active users
3. Setting up your Page
◦ Personal profile vs. Business Page
Profile Image
◦ Banners, promotions - make it more than just an
image
Complete information
Permissions and Privacy
◦ Wall posts
4. Facebook Plan
◦ Determines who posts, what
they post, when they post,
content calendar
Engaging Content
Promotions, contests,
events, videos
5. How often should you post?
◦ Depends on your business or organization
◦ Newsfeed
Media Formats/Apps
◦ Videos, photos, articles, text, notes, etc.
Discussion
6. Announce FB through email marketing
Signage within brick and mortar location
Share with friends and family
Email signature/website/add us on facebook
buttons
7. Know your goals
◦ Increase awareness, sell more pizzas etc.
Know your audience
Design your ad
8. Campaign Budget
◦ Daily vs. Lifetime
Ad Schedule
Two types of bids:
◦ Cost per click – best for targeted campaigns that
want to drive action
◦ Cost per 1,000 impressions – best for general
awareness campaigns
9. Set measureable goals within your Facebook
Plan
◦ Number of “likes”, active users, content feedback
Facebook Insights
◦ Metrics that measure specific areas of content on
your Page
◦ Popularity of links, photos, and weekly statistics