This is a presentation given to the British Science Festival Industry Conference at University of Birmingham in Sept 2014 to provide an Overview of Connected Studio.

1. BBC Connected Studio
Audience inspired innovation

2. Connected Studio

3. Connected Studio
“Art challenges the technology,
technology inspires the art”
John Lasseter, The Pixar Story, 2007

4. Connected Studio
We are a partnership within the BBC
Marketing &Audiences
The voice &
understanding of
audiences
Research & Development
The access to &
understanding of the
technology of the future
Connected
Studio

5. BBC Connected Studio
The Connected Studio enables creative & technical partnerships that inspire
Connected Studio
new, audience-validated, online experiences from the BBC.

6. We focus our approach to innovation
through the lens of the audience above all else
The BBC exists to
serve the public
BBC Trust
Audiences are at
the heart of
everything we do
BBC Mission & Values

7. Connected Studio
Connected
Studio
We enable fruitful partnerships using an
audience-inspired creative process
Our Audience
BBC divisions Digital Industry
More successfully partnered up
those who understand
emerging technology with
those who have the creative
vision. We’ve united focus using
Audience-inspired stimulus and
feedback to challenge
assumptions.
We’ve collaborated with 2101
people – BBC staff and
independents. Focused their
challenges on briefs grounded
in Audience needs.
We’ve worked alongside 85
indies. Turned Audience insight
and understanding into a
language that externals speak
fluently like we do.
Marketing
& Audiences
Future Media
R&D
Figures as of July 2014

8. Inspire the creation &
development of new online experiences
powered by audience insight
• 1 new Connected Studio model of working
• 5 new R&D technologies
• 22 audience-inspired creative briefs
• 89 audience-inspired workshops and events
• 464 creative pitches
• 224 proofs of concept
• 40 pilots
• 9 pilots heading towards live
• 5 pilots live
• 1 audience-facing and interactive platform for pilot feedback
• So far
Connected Studio
Figures as of July 2014

9. The Connected Studio
innovation model
We make the uncomfortable, comfortable
Connected Studio
= hone in on Audiences to forge focus

10. Connected Studio
Apply Audience insight to
enable creative and technical partnerships
Imagine
&
Explode
Construct
&
Play
Listen
&
Inspire
Preview
&
Audience
Springboard
Understanding the audience or the
technology need. Grasping the
challenge and designing audience-focused
processes to inspire ideas =
A brief grounded in audience needs
Implementing the rapid idea
generation process and hothousing
it e.g. concept, audience-test and
pitch =
Concepts inspired and shaped by
audience feedback
Piloting and trialling with audiences.
Graduating worthy prototypes to
production or iterating and moving
on =
Pilots exposed to real audiences and
judged on real world merit
Turning the ideas into prototypes by
quickly building them e.g. make,
audience-test & pitch ‘proof of
concept’ =
Prototypes developed and shaped
through audience feedback
Key: M&A supported R&D supported

11. Facilitate a more creative and bold creative economy
Creative application of
technology, inspired by
Connected Studio
New technology
with unrealised
creative potential
our audience
Editorial or Strategic
challenge in
the online space
New and valuable
audience experiences,
enabled by technology
Connected
Studio
Key: M&A supported R&D supported

12. Connected Studio
Our approach
CS as a partner in crime
Creativity and change inspired by real people
New audience-validated
online experiences
Audience-inspired ways of
working that are exposing
Harnessing new technology

13. Audience inspired innovation – an active model
May 2014
CS & NHU
worked
together to
define the
challenge
Connected Studio
June 2014
Creative
Briefing to
invite
participants
July 2014
Development
Studio
generating 8
prototypes
August 2014
Shortlisting to
work with
NHU to
develop pilot
Winter 2014
Pilot build in
partnership
with NHU

14. Audience-inspired innovation
Be a partner in crime
@BBC_Connected
bbc.co.uk/connectedstudio
connectedstudios@bbc.co.uk
Connected Studio

15. Connected Studio
Thank you!