My view in Japan digital trends for 2012

1. Ten Digital Trends for 2012
December 14th 2011

4. Fascination with Mobile Fascination with Social Media

5. Trend #1. Facebook becomes leading SNS

6. Trend #1. Facebook becomes leading SNS
• Social CRM with real people
• Meaningful engagement
• Almost unlimited possibilities with
standardized development

7. Trend #1. Facebook becomes leading SNS
Fascinate users with no Prompt registration after
hurdles or barriers nurturing

8. Trend #2. Social Media Optimization
Adoption of mature social behaviors

9. Trend #2. Social Media Optimization
Social strategies will (continue to) be
considered and adopted

10. Trend #3. Multi-channel multi-reach

11. Trend #3. Multi-channel multi-reach

12. Trend #4. Gamification for business

13. Trend #4. Gamification for business
“Gamification is the process of using game thinking and mechanics to engage
an audience and solve problems” Gabe Zicherman
Augmented Reality and Out Of Home displays that make sense

14. Trend #4. Gamification for business
“Gamification is the process of using game thinking and mechanics to engage
an audience and solve problems” Gabe Zicherman

15. Trend #5. Rich (video/html5) marketing
Don’t make people read. Show them content they can take with them.

16. Trend #5. Rich (video/html5) marketing

17. Trend #6. Contextual search
Don’t waste money!
 Multiple home pages
 Deep linking
 Individualized content
 SMO is set to be essential
But being where your audiences want you to be is
fundamental. Learn from keywords, behaviors, and
patterns your audiences create for you

18. Trend #6. Contextual search
Don’t waste money!
Semantic and intelligent
search that learns from
behaviors

19. Trend #7. Inbound marketing
Become the center of your marketing strategy
YOU
Not marketing automation, but a strategic way of making all pieces work

20. Trend #7. Inbound marketing
Become the center of your marketing strategy

21. Trend #8. Strategy first
No strategy, no success
• Think before acting
• Don’t do when in doubt
• Plan every single step

22. Trend #9. Relevancy
Define your message clearly
Advertising
today
• Define message
• Act on clarity
• Carry responses across
media and audiences
• Make sense

23. Trend #9. Relevancy
Listen to your
audiences
Satisfy your
audiences
Talk to your
audiences (openly)
Know your
Engage with your audiences
audiences

24. Trend #10. Expanding market…talent shortage
More jobs will continue to be created
http://youtu.be/68bVpxKyrUU

25. Q&A

26. Thank You