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Module 1 marketing in a changing world

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JeVaughn Ferguson
JeVaughn Ferguson
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Chapter One Creating and Capturing Customer Value
Creating and Capturing Customer Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Is Marketing? ,[object Object],[object Object]
Understanding the Marketplace and Customer Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding the Marketplace and Customer Needs ,[object Object]
[object Object],[object Object],Understanding the Marketplace and Customer Needs
Understanding the Marketplace and Customer Needs ,[object Object],[object Object]
[object Object],Understanding the Marketplace and Customer Needs
[object Object],Understanding the Marketplace and Customer Needs
Designing a Customer-Driven Marketing Strategy ,[object Object],[object Object],[object Object]
Designing a Customer-Driven Marketing Strategy ,[object Object],[object Object],[object Object]
Designing a Customer-Driven Marketing Strategy ,[object Object],[object Object]
Designing a Customer-Driven Marketing Strategy ,[object Object],[object Object]
Designing a Customer-Driven Marketing Strategy ,[object Object]
Designing a Customer-Driven Marketing Strategy ,[object Object],[object Object]
Designing a Customer-Driven Marketing Strategy ,[object Object],[object Object]
Designing a Customer-Driven Marketing Strategy ,[object Object],[object Object]
Designing a Customer-Driven Marketing Strategy ,[object Object],[object Object]
Designing a Customer-Driven Marketing Strategy ,[object Object],[object Object]
[object Object],[object Object],Preparing an Integrated Marketing Plan and Program
Building Customer Relationships ,[object Object],[object Object]
Building Customer Relationships ,[object Object]
Building Customer Relationships ,[object Object]
Building Customer Relationships ,[object Object],[object Object],[object Object]
Building Customer Relationships ,[object Object]
Building Customer Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building Customer Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object]
Capturing Value from Customers ,[object Object],[object Object]
Capturing Value from Customers ,[object Object],[object Object]
Capturing Value from Customers ,[object Object]
Capturing Value from Customers ,[object Object],[object Object],[object Object],[object Object]
The New Marketing Landscape ,[object Object]

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Module 1 marketing in a changing world

  • 1. Chapter One Creating and Capturing Customer Value
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