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The HubSpot Platform and APIs,[object Object],By YoavShapira and Adrian Mott,[object Object],Official Content Sponsor,[object Object]
“,[object Object],Let’s maximize the number of people who succeed together with us.,[object Object],”,[object Object],Dharmesh Shah,[object Object],HubSpot co-founder and hacker,[object Object]
TABLE OF CONTENTS,[object Object],Not just a product anymore,[object Object],1,[object Object],Platform Vision,[object Object],2,[object Object],5,[object Object],APIs,[object Object],3,[object Object],Marketplaces,[object Object],4,[object Object],Examples and Q&A,[object Object]
1,[object Object],Not just,[object Object],a product anymore,[object Object]
The product is not everything…,[object Object]
Platforms encourage innovation.,[object Object]
We’re just getting started..,[object Object]
What do you mean by  “Platform” ?,[object Object]
Programmatic Access to Data (APIs),[object Object]
Marketplaces,[object Object]
2,[object Object],HubSpot Platform Vision,[object Object]
Welcome!,[object Object]
Building a healthy ecosystem.,[object Object]
Innovation,[object Object],Innovation,[object Object]
Together, we can Create Millions of Marketing Stars,[object Object],Create Marketing Rockstars,[object Object]
3,[object Object],APIs,[object Object]
What is an API?,[object Object]
http://docs.hubapi.com,[object Object]
Leads API,[object Object]
Blog API,[object Object]
Lead ,[object Object],Nurturing,[object Object],API,[object Object]
What The,[object Object],Future Has ,[object Object],In Store,[object Object]
Marketing,[object Object],Database,[object Object]
Analytics ,[object Object],API,[object Object]
Keywords ,[object Object],API,[object Object]
4,[object Object],Marketplaces,[object Object]
HubSpot Platform and APIs
Customer Usage,[object Object]
Total App Marketplace App Installs 2011,[object Object]
100 Marketers are better than 1.,[object Object]
Services Marketplace,[object Object],http://services.hubspot.com,[object Object]
HubSpot Platform and APIs
Where,[object Object],Do,[object Object],I,[object Object],Start?,[object Object]
Try out Marketplace Apps,[object Object]
Use our APIs to Improve your Marketing,[object Object]
Create a ,[object Object],first-to-market ,[object Object],App,[object Object]
       1. You Build,[object Object],2. We Help Promote,[object Object],                 3. Profit,[object Object]
  http://ideas.hubspot.com,[object Object],Create a ,[object Object],First to Market ,[object Object],App,[object Object]
Lots of possibilities for marketing apps,[object Object]
Come to Hackathon1!,[object Object]
5,[object Object],Examples,[object Object],and,[object Object],Q&A,[object Object]
HubSpot Platform and APIs
LyntonWebAPI Integration Customers,[object Object]
HubSpot Platform and APIs
HubSpot Platform and APIs
HubSpot Platform and APIs
HubSpot Platform and APIs
Total Development time to Build a Canvas App: ,[object Object],10 days,[object Object]
Zery’s Growth rate before building a HubSpot Canvas App:,[object Object],10% per month,[object Object],Zery’s Growth rate after building a HubSpot Canvas App:,[object Object],55% per month and holding steady!,[object Object]
Total Number of Zery’s Users: ,[object Object],2,400,[object Object]
Thank you!,[object Object],Download a copy of this presentation at:http://hugs.hubspot.com/2011-content,[object Object],Tweet this presentation:@yoavshapira and @adrianmott,[object Object]
PLATFORM,[object Object],Discussion at Individual,[object Object],Tables,[object Object],ArjunMoorthy: App Ideas and Economics,[object Object],Jordyne Wu: Services Marketplace,[object Object],Ben Smith:Salesforce.com Connector v2,[object Object],Parker Jones: App Markeplace,[object Object]
Content Camp,[object Object],60 Minutes,[object Object],Every Friday,[object Object],@2PM ET,[object Object],Day Camp,[object Object],30 Minutes,[object Object],Every Wednesday,[object Object],@4PM ET,[object Object],Learn More at Camp.HubSpot.com,[object Object]

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HubSpot Platform and APIs

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Hinweis der Redaktion

  1. Explain the general idea of products vs. platforms
  2. Programmatic Access to data
  3. Free as in freedom----- Meeting Notes (8/29/11 16:31) -----Change this image?? Not sure we like it...
  4. Programmatic Access to data
  5. Innovation in the marketing space – more apps created…
  6. Make the world a better place for small business marketers.
  7. - An interface between software programs and facilitates their interaction. This is similar to the way the user interface facilitates interaction between humans and computers
  8. Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  9. Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  10. Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  11. Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  12. Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  13. Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  14. Need a slide for Forms API? Show examples?
  15. Need to update with August numbers
  16. - Change to cumulative.----- Meeting Notes (8/29/11 16:31) -----change this to culmulative (so that it doesn't go down at all)
  17. Innovation in the marketing space – more apps creates…
  18. Change this screenshot IF necessary when the design of the new services marketplace changes…----- Meeting Notes (8/29/11 16:38) -----Add slide here that services marketplace users are actually better marketers
  19. Change this screenshot IF necessary when the design of the new services marketplace changes…
  20. Change this screenshot IF necessary when the design of the new services marketplace changes…
  21. Change this screenshot IF necessary when the design of the new services marketplace changes…
  22. Change this screenshot IF necessary when the design of the new services marketplace changes…
  23. Change this screenshot IF necessary when the design of the new services marketplace changes…
  24. Lynton has grown from
  25. Lynton has grown from
  26. Lynton has grown from
  27. Need to update with August numbers
  28. Need to update with August numbers
  29. Need to update with August numbers