1. EVERYTHING YOU
KNOW ABOUT ARGS
IS WRONG
DAN HON, SIX TO START, DAN@SIXTOSTART.COM

2. The taboos of alternate reality games - the number of
people playing, the types of people playing and the degree
of immersion and ask: where did it all go wrong? (and,
hopefully, have some pointers as to how to put the world
to rights).

3. SOME CAVEATS

4. • HIGHLY RESEARCHED
• TOTALLY OBJECTIVE
• COMPLETELY INOFFENSIVE

6. WE SUCK
DON’T HAVE ENOUGH PLAYERS
THE PEOPLE WHO PLAY ARE WEIRD
THE PEOPLE WHO PLAY HAVE NO MONEY
THE PEOPLE WHO PLAY AREN’T MAINSTREAM
WE MAKE GAMES FOR THE HARDCORE
WE’RE TOO EXPENSIVE
WE DON’T SCALE
WE LIE

7. AN APOLOGY

8. DEFINITIONS

9. ALTERNATE REALITY
DDD

10. DDD

11. DDD

12. GAME
DDD

13. DDD

14. DDD

15. ALTERNATE REALITY GAME
DDD

16. ARG AS A LABEL
DDD

17. (A STORY GAME)
DDD

18. 3 PRINCIPLES OF
DDD
GOOD STORYTELLING

19. CLUE #1
DDD

20. CLUE #1
DDD
TELL A GOOD STORY,
IN THE CONTEXT OF
ALL STORYTELLING.

21. CLUE #2
DDD
LESS IS MORE.

22. CLUE #3
DDD
THE INTERNET IS
NOT VIDEO.

23. (A STORY GAME)
DDD

24. GAMES ARE SUPPOSED
DDD
TO BE FUN

25. A SUGGESTION
DDD

26. NO MORE OF THIS SHIT
DDD
VIEWING SOURCE CODE
“DE-STEGGING”
WAITING
CODEBREAKING
MORE CODEBREAKING
ESOTERIC KNOWLEDGE
VIEWING MORE SOURCE CODE
SOLVING STUPID PUZZLES
BUYING STOCK IN UV TORCH COMPANIES
STILL WAITING
NOT TELLING ME WHAT TO DO

27. MORE OF THIS PLEASE
DDD
SHORT, SNAPPY AND FUN
LAST CALL POKER
THE LOST SPORT
PLAYTESTING
PLAYFUL DESIGN
PROPER GAME DESIGN
REPEATABLE
SOCIAL

28. WE MAKE GAMES AND
DDD
TELL STORIES

29. SOME CHARTS
DDD

30. PERCENTAGE OF PIE CHART RESEMBLING PAC MAN
PERCENTAGE OF PIE CHART NOT RESEMBLING PAC MAN

31. NO, REALLY
DDD

32. EVERYBODY
GAME STORY
NOBODY

33. EVERYBODY
WE TELL STORIES
YOUNG BOND
GAME STORY
PERPLEX CITY
NOBODY

34. EVERYBODY
MAGICAL PONY
UNICORN LAND
WE TELL STORIES
YOUNG BOND
GAME STORY
PERPLEX CITY
NOBODY

35. LAST SUGGESTION
DDD

36. NO MORE OF THIS SHIT
DDD
THIS IS NOT A GAME
LAZY CALLS TO ACTION
HELPING A TEENAGE GIRL
HELPING AN ATTRACTIVE TEENAGE GIRL
HELPING AN ATTRACTIVE AMNESIAC TEENAGE GIRL
HELPING ATTRACTIVE AMNESIAC TEENAGE GIRLS
“THE ORDER”
COUNTDOWNS
MILLIONS OF BLOG ENTRIES
JUMPING THROUGH FUCKING HOOPS
MASTURBATORY PLATFORM EXCITEMENT

37. NO MORE OF THIS SHIT
DDD
OOH, A MOVIE CREDIT
OOH, A WEBSITE
OOH, AN EMAIL ADDRESS
OOH, AN AUTORESPONDER
OOH, A PHONE NUMBER
OOH, A VOICEMAIL
OOH, A PHYSICAL ADDRESS
OOH, AN EMAIL ADDRESS
OOH, A WEBSITE
OOH, A SECRET CODE

38. PLEASE STOP
DDD

39. LAST, LAST SUGGESTION
DDD

40. TIME TO DECIDE
DDD
OPTIMISE FOR VIEWERS OR PLAYERS (OR BOTH?)
MARKETING CAMPAIGN (PR) OR GAME
DO YOU REALLY NEED A STORY?

41. THE END
DDD