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Social Media for Lawyers
What is Social Media?
Lawyers Can’t Ignore Social Media
Does anybody   know a contracts  lawyer?
Demonstration
What about ethics? 1 rule I live by: Don’t Say Stupid Things
Which social media site?
750,000 Senior Executives Adds 1 million new users every 17 days
Over 300 million users Too personal for some professionals
What is the largest demographic? (Men ages 45-55)
Martindale.com  (Slides and my article “10 Steps to Becoming a Rainmaker through Social Media”) Social Media for Lawyers: Twitter Edition
SOCIAL MEDIA BOOT CAMP March 23rd (Sydney) 25th (Melbourne)   Social Media Policy 12 Month Social Media Plan Details at adriandayton.com/australia

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A N Z Presentation

Editor's Notes

  1. There are really two components- the first component is social- I like to think of this as “community” People that are grouping together. One of my favorite authors, Seth Godin call this TRIBES- tribes of like-minded individuals that gravitate together.The second component is media creation- companies know all about media creation- they have been advertising for over 100 years. They are just learning how to combine the two- creation of media combine with the creation of communities. I’d like to share with you some of the challenges, some of the opportunities social media provides- and then I will share with a little bit about how I am helping lawyers use social media.
  2. January 21, 2010AmLaw100 are starting to see the value of social media
  3. 2007 Fortune 500’s Best Places to WorkReally cheesey song comissioned, used at a company retreat. The song was leaked, and somebody posted the audio on Above the Law- the #1 legal blog in the US.
  4. When this happened- what do you think Nixon did? Did they laugh it off and let it go?They fought it, and the recording went viral. As counsel- it is important to understand the power of social media before you try and control it.
  5. So I wrote Social Media for Lawyers: Twitter Edition, a step by step guide for using these tools to bring in business.
  6. -spoken all across the United States-landed major consulting work-will be flying to Australia and New Zealand to speak in March.
  7. Go where the people are.
  8. Largest demographic is males ages 30-40- that is an extremely attractive demographic.Twitter is like a big cocktail party, you pick the conversations you listen to.
  9. Abbotsford Convent – 8:30 AM