Tim Bleakley, the President of FranServe, has years of experience, and is considered by industry insiders as a pacesetter in innovation. In consequence, he has established relationships when using the most and the top franchises, and he has developed the best comprehensive training and support program. So you do not need prior industry experience to be very successful in this business. What you need to do need to bring to the present business are strong communication and organizational skills, a powerful desire to assist others, the ability to manage business relationships, as well as the willingness learning and follow a proven system.

1. About FranServe Consulting
FranServe Consulting services is a full service franchise consulting and development firm with
corporate headquarters located in Alpharetta Georgia and consultants located throughout the United
States. Our consultation process is a proven method of helping others identify and research franchise
opportunities that present a true opportunity for success for our clients and their target markets.
With over 2,800 franchise concepts available in the United States alone searching for the right
franchise can be a daunting task. In addition not all franchises are created equally and even the top
rated franchises are not always the best fit for all individuals. Our process takes a close look at your
goals, experience, strengths, weaknesses, desired lifestyle and more to help you find the opportunities
that present a realistic opportunity for long term success and happiness.
With so many franchise opportunities available today it is much easier to choose the wrong franchise
than the right one. FranServe Consulting's team of professionals has decades of experience in
franchising. We've owned franchises, we've helped build franchises and we have helped entrepreneurs
just like you achieve success in franchising - and we are here to help you.
FranServe Consulting Services
FranServe Consulting offers professional franchise consulting and development services for both
franchisors and entrepreneurs interested in opportunities in franchise ownership.
Are you looking to purchase a franchise?
If so we can help. Our expert consultants will work closely with you to assess your goals, your
strengths, your weaknesses and your market to help discover franchises that present the greatest
opportunities for success. All franchises are not created equal and no single franchise is perfect for
everyone so utilizing the guidance of an experienced franchise advisor can help save you time and
avoid costly mistakes.
We are paid by the franchise to assist you so our services are always free to you. As a FranServe
Consulting client you are never under any pressure no obligation to buy.
Services for Franchisors
Are you a franchisor looking to grow your franchise? FranServe Consulting can help in a number of
ways.
Franchise Brokering
Our team of professional franchise consultants are working with quality candidates everyday exploring
possible franchise opportunities. As a participating franchise we will present your opportunity when we
believe we've found the right candidate. Should our candidate agree and wish to research your
franchise we will introduce the candidate and remain involved assisting anyway we can every step of
the way.
Broker to Broker Marketing
The franchise brokering business has grown tremendously in the past few years and as a result has
lost some of the original efficiencies that once existed. Our Broker to Broker marketing program re-

2. introduces those efficiencies while we handle the large majority of the day-to-day tasks in dealing with
large groups of brokers. This includes general broker marketing, routine territory inquiries, information
distribution, candidate qualifying and introductions. FranServe Consulting's Broker to Broker Marketing
program offers you the full advantage of the power of numerous broker networks without being
distracted from the core focus of your business.
Franchise Marketing
FranServe Consulting has years of experience in marketing numerous franchise concepts and can help
you achieve maximum ROI on your marketing investment. We'll work with you to make effective
advertising placements with detailed reporting to track your clicks, leads and franchise sales.
Receive a Free Franchise Consultation
Are you looking to invest in a new franchise or business opportunity? Finding the right business can
sometimes be an overwhelming task but FranServe Consulting can help. We are in the business of
helping people just like you find and research franchises that are the right fit for you and your market.
Our team of expert consultants have decades of franchise experience and know the ins and outs of
this business.
Working with a FranServe Consulting consultant is a fun and informative process. What's more - we
are paid by the 400+ franchisors we represent so our services are always free to you the
entrepreneur. FranServe Consulting is not a "sales organization" so there is never any pressure to
buy. We understand the challenges of finding the best opportunities for our clients and are there to
help you every step of the way.
Franchise Consulting
A Free Service for Entrepreneurs
FranServe knows that taking the leap into business ownership is a personal, important and sometimes
difficult one. We're here to be by your side and help you along the way. The FranServe franchise
consultation process is similar to working with a realtor when buying a home. One of our experienced
franchise consultants will guide you through the franchise search process, help answer your questions,
and understand your needs and business goals as a prospective franchise owner.
Our franchise consultation process involves four important steps:
1. Franchise Information Gathering
Our franchise experts will gather information about you, including your experience, and your
goals and desires for franchise ownership. This is the first step to exploring exciting franchise
business opportunities and understanding what you want and need as an entrepreneur.
2. Franchise Consultation Process
We will arrange a confidential consultation and develop a personalized model for use in
evaluating franchise opportunities. This will identify the attributes you feel are important and
provides a simple tool to determine your match based on your business characteristics.
3. Franchise Selection
Next, we examine our pre-screened inventory of franchises to see which franchise
opportunities fit your model. Our franchise consultants will also provide the tools and
experience to guide you during the investigation process as you seek to find a compatible
franchise opportunity.

3. 4. Franchise Research and Diligence
You have carefully evaluated yourself and we have built an individual franchise model that can
be used to determine if a franchise opportunity has the attributes you want. You know what
you need to find in a franchise business to match your preferences and desires. You have a
picture of what the future will be like for you as a franchise owner. Now you just need a
process to investigate individual franchise opportunities and determine if they fit perfectly into
your plans.
There is no obligation or cost to you for our franchise consulting services, or for the information about
franchise opportunities we offer at FranServe. We are paid fees by the franchise companies, who
respect the processes we follow and who recognize the high quality and fit of the prospective franchise
owners we refer to them. You pay exactly the same franchise fees with any franchise business,
whether you work with FranServe or not. FranServe is able to provide a win-win scenario for you, as
the franchisee candidate, and for the franchisors.
FranServe has been so successful in matching entrepreneurs like you with the perfect franchise
business because it is a win-win situation. You avoid the confusion of researching the overwhelming
myriad franchise opportunities and can concentrate on those that have been pre-screened as high
quality franchise businesses matching your requirements. Franchise companies love working with us
because they find that franchisee candidates referred by FranServe are enthusiastic, motivated and
well-informed about the franchise business requirements. Entrepreneurs continue to find value with
the FranServe Franchise Consulting Program.
FranServe Buys the Assets of Two Companies:
FranServe has purchased the assets and broker support system of Franchise Alliance, Inc. plus the
assets and broker support system of Franchise Select Group. These two great brands have been
mergered into a new organization, FranServe, Inc. This new company will provide our franchise
partners a single point of access to the largest franchise broker network operating today. FranServe,
Inc. has retained key members of both organizations, providing us with an extraordinary depth of
franchise experience, training, and expertise.
1. MORE REFERRALS. Combining these two highly professional groups means more referrals
with the simplicity of one organization.
2. MORE ACCESS. Franchisors will be provided log in access to the FranServe Broker Support
Site where they can view and update your listing. Work with our Franchise Relationship
Manager who will work with the franchisors to schedule webinars and coordinate other
marketing activities.
3. PAY FOR PERFORMANCE. The marketing activities on behalf the franchisors and access to
the FranServe network of brokers are provided at no charge, you will only pay for successful
referrals.
4. NO CHANGES OR ACTION REQUIRED. You have continued access to the highly trained
professional brokers you've enjoyed working with at Franchise Alliance and Franchise Select
Group with the same referral system and agreements remaining in place.
FranServe, Inc. is dedicated to serving you, our franchise partners. We will ensure that our brokers
will be the best trained and supported professionals, providing real value to you in your quest for
national expansion. We thank you for your past partnership with Franchise Alliance and Franchise
Select Group and promise our new combined organization will provide you an even higher degree of
service.

4. Sizing up a Franchise in 6 Steps:
The first step in finding the right franchise system is to look inward--to determine what you really
want from this investment and the qualities you seek in a franchisor that will help you attain the
lifestyle you desire. This includes making a list of your goals and categorizing them into "wish to have"
and "must have" lists.
The business may seem sexy, the products or services cool, the customers enjoyable, the business
model resilient, and you fit in well. But if the franchise opportunity won't deliver your desired results
with a high degree of probability, it is the wrong franchise for you.
Below are six steps for researching and comparing franchise opportunities against their ability to
deliver your "must have" and "wish to have" goals. The criteria you will use to compare and contrast
businesses, regardless of whether they are in the same industry, are their ability to deliver your
desired lifestyle.
Step 1: The Initial Interview
The first interview and presentation of the franchise concept is most likely conducted by telephone and
sometimes in person with a franchise sales representative. This is a "getting to know each other" step,
where you help the franchise sales representative understand who you are, what makes you
successful, and what you are looking to accomplish. The franchise sales representative in turn helps
you understand who the franchisor is, what makes the franchise opportunity unique and who makes a
successful franchisee. You both begin the process of determining whether your skills and aptitudes
match the skills and aptitudes required to succeed within the franchise.
Step 2: Qualification
At this stage, the franchisor will seek to gather and offer more specific details, including whether you
have the financial capital to undertake this business opportunity. The purpose is to determine if there
is a fit from the franchisor's perspective. This interview may be conducted by telephone or in person, if
the franchisor has a sales representative local to you. If you create an open and honest dialogue with
the franchise rep, he or she will probably see the potential fit before you do because an insider's
perspective on what it takes to win in the system.
Step 3: FDD and Franchise Agreements Review
Most buyers at this phase conduct a business review of the terms and conditions of the FDD
(Franchise Disclosure Document) and make sure you and the franchisor are in agreement on all major
points. The FDD is a document the FTC mandates each franchisor to offer franchise candidates. Some
states may require additional disclosure information in the FDD.
There are two ways to look at a FDD. The first is from a business perspective. Does the disclosure
make sense? Can you live with the terms and commitments of the agreement? The second perspective
is legal. You can bring the FDD to an attorney, though at this data-gathering stage, that might be
premature and an unnecessary expensive. Once you have established the fit, then it will be time to
conduct a legal review.
However, now is the time to become aware of what the business commitments look like and whether
you are willing to honor those commitments. If for whatever reason there are commitments or
obligations in the franchise agreement you can't live with, end the process here. If you can honor
these commitments with integrity, proceed to the next step.

5. Step 4: Franchisee Research
Once you've made it this far, now is time to interview franchisees, gather data, compare the
information you receive from franchisees with what you received from the franchisor, and determine
whether you will produce your desired results with a high degree of probability.
Ideally, this is a period of intense data gathering and heavy analysis. Here is where you test the
veracity of the franchisor's systems and determine whether the franchisor is skilled and has a
profitable business model positioned for the long haul. If the franchise appears to produce your
desired lifestyle with a high degree of probability, it's time to invest in professional advice. You need
to have a franchise attorney review your FDD and an accountant review your business plan.
Step 5: Visiting the Franchisor's Home Office
Never do business with people you have not met. Franchising at its best is a highly personal
relationship. You are entrusting your dreams and capital to the care of the franchisor leadership.
Decisions made on the executive level have an impact on whether you'll be able to meet your personal
objectives. Go to the corporate offices, meet the decision makers, shake their hands, look them in the
eye, and ask tough questions. You have already evaluated the business model against its ability to
produce your desired results. Now it's time to evaluate your trust level of the franchisor's leadership
and key management.
Step 6: The Yes/No Decision
It's time to make up your mind about whether you design a new life and career of your choosing or to
go back to the way it was.