Suche senden
Hochladen
Developing an adaptive content strategy adobe rockley
•
Als PPTX, PDF herunterladen
•
8 gefällt mir
•
1,218 views
Maxwell Hoffmann
Folgen
Bildung
Technologie
Business
Melden
Teilen
Melden
Teilen
1 von 31
Jetzt herunterladen
Empfohlen
#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content Carpenter
Maxwell Hoffmann
Â
COPE Content Modelling for Adaptive UX - Noz Urbina
COPE Content Modelling for Adaptive UX - Noz Urbina
Noz Urbina
Â
Adobe Meetup AEM Architecture Sydney 2015
Adobe Meetup AEM Architecture Sydney 2015
Michael Henderson
Â
McDonalds-Nutrition-Icons-Case-Study
McDonalds-Nutrition-Icons-Case-Study
Maxwell Hoffmann
Â
Adobe FrameMaker Workshop TC Camp 2015
Adobe FrameMaker Workshop TC Camp 2015
Maxwell Hoffmann
Â
Technical communicators and the product lifecycle (adobe day lavacon 2013 j g...
Technical communicators and the product lifecycle (adobe day lavacon 2013 j g...
Maxwell Hoffmann
Â
Technical communication futurist by Scott Abel
Technical communication futurist by Scott Abel
Maxwell Hoffmann
Â
#STC13: The Future of Tech Comm is Here. Are you ready for it?
#STC13: The Future of Tech Comm is Here. Are you ready for it?
Maxwell Hoffmann
Â
Empfohlen
#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content Carpenter
Maxwell Hoffmann
Â
COPE Content Modelling for Adaptive UX - Noz Urbina
COPE Content Modelling for Adaptive UX - Noz Urbina
Noz Urbina
Â
Adobe Meetup AEM Architecture Sydney 2015
Adobe Meetup AEM Architecture Sydney 2015
Michael Henderson
Â
McDonalds-Nutrition-Icons-Case-Study
McDonalds-Nutrition-Icons-Case-Study
Maxwell Hoffmann
Â
Adobe FrameMaker Workshop TC Camp 2015
Adobe FrameMaker Workshop TC Camp 2015
Maxwell Hoffmann
Â
Technical communicators and the product lifecycle (adobe day lavacon 2013 j g...
Technical communicators and the product lifecycle (adobe day lavacon 2013 j g...
Maxwell Hoffmann
Â
Technical communication futurist by Scott Abel
Technical communication futurist by Scott Abel
Maxwell Hoffmann
Â
#STC13: The Future of Tech Comm is Here. Are you ready for it?
#STC13: The Future of Tech Comm is Here. Are you ready for it?
Maxwell Hoffmann
Â
#STC13: Who is today's technical communicator?
#STC13: Who is today's technical communicator?
Maxwell Hoffmann
Â
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)
Maxwell Hoffmann
Â
Lavacon12 rethink content paper to tablet
Lavacon12 rethink content paper to tablet
Maxwell Hoffmann
Â
Are You Tempted to Use a Template to Expedite Policies & Procedure Development?
Are You Tempted to Use a Template to Expedite Policies & Procedure Development?
Maxwell Hoffmann
Â
Content Scenarios New Information Products
Content Scenarios New Information Products
Maxwell Hoffmann
Â
Designing technical documentation for tablets
Designing technical documentation for tablets
Maxwell Hoffmann
Â
STC mobile device content consideration
STC mobile device content consideration
Maxwell Hoffmann
Â
13 Common Policy Procedure Mistakes Part 2
13 Common Policy Procedure Mistakes Part 2
Maxwell Hoffmann
Â
Making Sense of Accessibility
Making Sense of Accessibility
Maxwell Hoffmann
Â
13 Common Mistakes about Communicating Policies & Procedures Information
13 Common Mistakes about Communicating Policies & Procedures Information
Maxwell Hoffmann
Â
Multi screen help authoring
Multi screen help authoring
Maxwell Hoffmann
Â
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website App
Celine George
Â
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
9953056974 Low Rate Call Girls In Saket, Delhi NCR
Â
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application )
Sakshi Ghasle
Â
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
JemimahLaneBuaron
Â
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
RoyAbrique
Â
CĂłdigo Creativo y Arte de Software | Unidad 1
CĂłdigo Creativo y Arte de Software | Unidad 1
MaestrĂa en ComunicaciĂłn Digital Interactiva - UNR
Â
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
NirmalaLoungPoorunde1
Â
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
sanyamsingh5019
Â
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
TechSoup
Â
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
pboyjonauth
Â
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
9953056974 Low Rate Call Girls In Saket, Delhi NCR
Â
Weitere ähnliche Inhalte
Mehr von Maxwell Hoffmann
#STC13: Who is today's technical communicator?
#STC13: Who is today's technical communicator?
Maxwell Hoffmann
Â
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)
Maxwell Hoffmann
Â
Lavacon12 rethink content paper to tablet
Lavacon12 rethink content paper to tablet
Maxwell Hoffmann
Â
Are You Tempted to Use a Template to Expedite Policies & Procedure Development?
Are You Tempted to Use a Template to Expedite Policies & Procedure Development?
Maxwell Hoffmann
Â
Content Scenarios New Information Products
Content Scenarios New Information Products
Maxwell Hoffmann
Â
Designing technical documentation for tablets
Designing technical documentation for tablets
Maxwell Hoffmann
Â
STC mobile device content consideration
STC mobile device content consideration
Maxwell Hoffmann
Â
13 Common Policy Procedure Mistakes Part 2
13 Common Policy Procedure Mistakes Part 2
Maxwell Hoffmann
Â
Making Sense of Accessibility
Making Sense of Accessibility
Maxwell Hoffmann
Â
13 Common Mistakes about Communicating Policies & Procedures Information
13 Common Mistakes about Communicating Policies & Procedures Information
Maxwell Hoffmann
Â
Multi screen help authoring
Multi screen help authoring
Maxwell Hoffmann
Â
Mehr von Maxwell Hoffmann
(11)
#STC13: Who is today's technical communicator?
#STC13: Who is today's technical communicator?
Â
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)
FrameMaker 11: What’s new in FM11 & FM11 Publishing Server (Lavacon2012)
Â
Lavacon12 rethink content paper to tablet
Lavacon12 rethink content paper to tablet
Â
Are You Tempted to Use a Template to Expedite Policies & Procedure Development?
Are You Tempted to Use a Template to Expedite Policies & Procedure Development?
Â
Content Scenarios New Information Products
Content Scenarios New Information Products
Â
Designing technical documentation for tablets
Designing technical documentation for tablets
Â
STC mobile device content consideration
STC mobile device content consideration
Â
13 Common Policy Procedure Mistakes Part 2
13 Common Policy Procedure Mistakes Part 2
Â
Making Sense of Accessibility
Making Sense of Accessibility
Â
13 Common Mistakes about Communicating Policies & Procedures Information
13 Common Mistakes about Communicating Policies & Procedures Information
Â
Multi screen help authoring
Multi screen help authoring
Â
KĂĽrzlich hochgeladen
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website App
Celine George
Â
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
9953056974 Low Rate Call Girls In Saket, Delhi NCR
Â
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application )
Sakshi Ghasle
Â
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
JemimahLaneBuaron
Â
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
RoyAbrique
Â
CĂłdigo Creativo y Arte de Software | Unidad 1
CĂłdigo Creativo y Arte de Software | Unidad 1
MaestrĂa en ComunicaciĂłn Digital Interactiva - UNR
Â
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
NirmalaLoungPoorunde1
Â
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
sanyamsingh5019
Â
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
TechSoup
Â
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
pboyjonauth
Â
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
9953056974 Low Rate Call Girls In Saket, Delhi NCR
Â
Concept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.Compdf
UmakantAnnand
Â
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
FatimaKhan178732
Â
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
GaneshChakor2
Â
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
SafetyChain Software
Â
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
iammrhaywood
Â
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
RKavithamani
Â
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
JhengPantaleon
Â
MENTAL STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docx
PoojaSen20
Â
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
dawncurless
Â
KĂĽrzlich hochgeladen
(20)
URLs and Routing in the Odoo 17 Website App
URLs and Routing in the Odoo 17 Website App
Â
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Â
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology ( Production , Purification , and Application )
Â
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
Â
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Â
CĂłdigo Creativo y Arte de Software | Unidad 1
CĂłdigo Creativo y Arte de Software | Unidad 1
Â
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
Â
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
Â
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
Â
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
Â
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Bikash Puri Delhi reach out to us at 🔝9953056974🔝
Â
Concept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.Compdf
Â
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
Â
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
Â
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
Â
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
Â
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Â
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
Â
MENTAL STATUS EXAMINATION format.docx
MENTAL STATUS EXAMINATION format.docx
Â
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
Â
Developing an adaptive content strategy adobe rockley
1.
Leaders in digital
publishing strategy Developing an Adaptive Content Strategy Ann Rockley @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
2.
What is adaptive
content? Adaptive content automatically adjusts to different environments and device capabilities to deliver the best possible customer experience, filtering and layering content for greater or lesser depth of detail. @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
3.
Adaptive content can •
Adjust to any device • Be displayed in any desired order • Respond to specific customer interactions • Change based on location • Integrate content from other sources @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
4.
Mobile • 38 percent
of US cell phone users, an estimated 89 million people, accessed the Internet from their phones. • More than 47 million US mobile users accessed the Internet daily. Pew Internet & American Life Project. “Mobile Access 2010,” accessed December 1, 2011, http://www.pewinternet.org/Reports/2010/Mobile-Access-2010.aspx @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
5.
Mobile • Combined shipments
of smartphones and tablets exceeded that of PCs in 2011 • 60 percent of time spent on smartphones comprises new activities • Global mobile data traffic is expected to grow to 26 times its current volume over the next five years • There are 5.3 billion mobile subscribers worldwide (77 percent of the world population) with growth led by China and India. mobiThinking, “Global mobile statistics 2011,” accessed on Dec. 3, 2011, http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
6.
What is mobile
design all about? @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
7.
Designing for a
small screen. Right? @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
8.
Not!
@arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
9.
Resizing visuals is
only a partial solution to platform proliferation. @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
10.
In the olden
days • Tried to move print online • Didn’t work • Page size was different • Resolution was different • Navigation was different • Understanding of depth and breadth was different • Searching was different • Everything was different! • Had to rethink content for online @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
11.
Mobile
• Why would we think that we can simply scale to fit mobile? • Page size is different • Resolution is different • Navigation is different • Understanding of depth and breadth is different • Searching is different • Time on task is different • Everything is different! • Have to rethink content for mobile @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
12.
Mobile issues • Companies
are not designing mobile web content • Companies design website and mobile app, twice the work or more! • Mobile apps are time consuming and expensive • Automated web to mobile are not usable • People spend much less time on a task on mobile than on website @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
13.
eBooks
• Page size is different • Resolution is different • Navigation is different • Understanding of depth and breadth is different • Interactivity is different • Have to rethink content for eBooks @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
14.
eBook issues • Authoring
is designed to optimize print publication, not eBook • eBooks are generated from print books instead of from format free content resulting in problems in the eBook (sidebars, tables, order of information) • Producing eBooks for multiple devices is a nightmare! @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
15.
Handcrafting is unsustainable •
Devices are proliferating • Device wars means that new devices are released every 9-12 months • Functionality varies across device • What works on one, may not work on another • Constant churn to identify new functionality and design content to take advantage of the functionality • Can’t keep up @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
16.
Adaptive content • Adaptive
content automatically adjusts to different environments and device capabilities to deliver the best possible customer experience • Adaptive content can be displayed in any desired order, made to respond to specific customer interactions, changed based on location, and integrated with content from other sources. • Adaptive content is limited only by your design decisions, the functionality of the device being used, and the intelligence of your content. @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
17.
How adaptive content
works @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
18.
Supporting adaptive content •
Structure • Business rules • Device constraints @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
19.
Structured content • Structured
content enables us to: • Output the content to multiple channels, adapting it to best meet the needs of the channel • Enable automatically mixing and matching content to provide what the customer wants when they want it and the way they want it. • Transform (reconfigure) content from one representation to another • Filter and layer content @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
20.
DITA supports •
Print • Web • EPUB • Mobile @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
21.
Business rules • Business
rules are the rules that your content follows to adapt to different devices and different customer requirements. • Business rules allow the system to automatically pick and choose content and adjust the presentation of that content to meet specific requirements. • If this then that @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
22.
Work backwards • Know
your customer • Know your device constraints • Map requirements to content requirements @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
23.
Know your customer •
Who are the primary customers? • Who are the secondary or associated customers? • What the typical customer profile? • Where do your customers come from (region/country, referring site, search engine)? • What platform are they using: Mac, PC, smartphone (OS)? • What do customers need to know to make the buying decision? • What do they think are the most effective ways to reach the customer? @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
24.
Personas • Personas represent
a “real” audience • They help you to better understand who you are writing for • Help design metadata and information products @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
25.
Know your device
constraints • Even though you should write content separate from its eventual output, you must understand the constraints of the device on which your content will be displayed. • Design your models to adapt to those constraints. @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
26.
Tables • Tables are
always an issue on mobile. Some options include: • Tables where screen real estate permits • Image of the table • Modularized table • Fixed first column, scrolling remainder • Cascading list • Drill down • Tables are inherently structured, you just need to map your table structure to desired output @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
27.
Content strategy • Determine
primary content to display • What can be layered/scrolled/swiped? • How does the content need to be structured to facilitate filtering/layering/scrolling? • What content should be eliminated and in what situation? • What alternate content should be presented? • How must your content be structured to support this functionality? • Can you structure your content for unexpected situations? @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
28.
Changing processes • No
more tweaking and tuning the content to get that perfect fit. • Know what content is required, by whom, when, in what circumstance, and in conjunction with what other content or interactivity. • Create structured content separate from format. • Use templates, styles, and structured writing guidelines. • Create content first, not mobile first or eBook first but always with an awareness of where and how content can be consumed. @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
29.
Summary • Adaptive content
automatically adjusts to different environments and device capabilities to deliver the best possible customer experience, filtering and layering content for greater or lesser depth of detail. • Develop structured, modular, reusable format free content that can be automatically adapted for multiple devices. • Work backwards from your customer requirements and device constraints to design your adaptive content. • Develop personas • Design metadata and user profiles • Develop models • Define business rules for the assembly of content @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
30.
New role for
Tech Comm • Organizations overwhelmed with increasing device requirements • Just beginning to understand the value of structured content • Do not know how to design and create structured content • Do not understand designing format-free content for multichannel delivery • Stuck in the “web” page paradigm • We’ve been there, done that, we know • We can help @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
31.
Questions?
Amazon, B&N, PeachPit moreinfo@rockley.com @arockley ©2012 The Rockley Group, Inc. rockley@rockley.com
Jetzt herunterladen