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CHIEF MARKETING
WHOARE
OFFICERS?
Today’s business
megatrends of social
media, mobile, big data,
content generation, cloud technology
and others are transforming and challenging the entire C level suite like
no other time in history. But there’s no other position that these trends
have impacted more than the CHIEF MARKETING OFFICER.
In such a dynamic environment, it’s imperative to understand WHO today’s CMO’s
are. Based on recently conducted research by Job Search Intelligence of more
than 22,000 CMO’s in US private sector companies with more than 1000
employees, the results of which were provided exclusively to CMO.com.
81%
19%
of CMOs
are female
of CMOs
are male
Only 4% of
CEOs are
women.
96% of
all CEOs
are male.
16-24
25-34
35-44
45-54
55+
CMO AGES
0%
4%
34%
39%
23%
ETHNICITY
EDUCATION
High School
AA
Masters
Some College
Bachelors
Doctorate
54%
30%
3%
2%
9%
2%
WHITEAFRICAN
AMERICAN
ASIANHISPANIC
1%
1%
6%
91%
MARITAL
STATUS
Married
Divorced
Not Married
12% 12%
71%
$$ INCOME
Average
CMO-level
pay increase
since 2007
Average
CMO-level
executive pay
in 2012
$1.5M
8.1%
The average CEO
salary in 2012 was
$9,700,000
The average CMO-level
pay at 10 of the largest
firms in 2012 was
$4,800,000
TOP GEOGRAPHIC LOCATIONS
1-2% 2-4% 4-6%
MOST
LEASTCMOs
CMOs
The length of a
CMO’s stay at a
company has nearly
DOUBLED
IN 6 YEARS.
The average home
value for a CMO is
$686,773
4x the value of
the average home.
TENURE
HOUSING
23.6
23.2
28.4
42
45
2004
2006
2008
2010
2012
CMO Tenure (Months)
SOURCES
Job Search Intelligence, LLC Patents pending. All rights reserved. http://www.jobsearchintelligence.com/
http://www.forbes.com/sites/carolinehoward/2012/08/22/introducing-the-new-class-of-female-ceos/
http://adage.com/article/cmo-strategy/cmos-snag-average-1-5-million-a-year/129932/
http://adage.com/article/cmo-interviews/keeping-time-cmo-tenure-doubled/241294
http://www.huffingtonpost.com/2013/05/22/ceo-pay-2012_n_3319508.html
http://www.statisticbrain.com/home-sales-average-price/

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Who are CMOs?

  • 1. CHIEF MARKETING WHOARE OFFICERS? Today’s business megatrends of social media, mobile, big data, content generation, cloud technology and others are transforming and challenging the entire C level suite like no other time in history. But there’s no other position that these trends have impacted more than the CHIEF MARKETING OFFICER. In such a dynamic environment, it’s imperative to understand WHO today’s CMO’s are. Based on recently conducted research by Job Search Intelligence of more than 22,000 CMO’s in US private sector companies with more than 1000 employees, the results of which were provided exclusively to CMO.com. 81% 19% of CMOs are female of CMOs are male Only 4% of CEOs are women. 96% of all CEOs are male. 16-24 25-34 35-44 45-54 55+ CMO AGES 0% 4% 34% 39% 23% ETHNICITY EDUCATION High School AA Masters Some College Bachelors Doctorate 54% 30% 3% 2% 9% 2% WHITEAFRICAN AMERICAN ASIANHISPANIC 1% 1% 6% 91% MARITAL STATUS Married Divorced Not Married 12% 12% 71% $$ INCOME Average CMO-level pay increase since 2007 Average CMO-level executive pay in 2012 $1.5M 8.1% The average CEO salary in 2012 was $9,700,000 The average CMO-level pay at 10 of the largest firms in 2012 was $4,800,000 TOP GEOGRAPHIC LOCATIONS 1-2% 2-4% 4-6% MOST LEASTCMOs CMOs The length of a CMO’s stay at a company has nearly DOUBLED IN 6 YEARS. The average home value for a CMO is $686,773 4x the value of the average home. TENURE HOUSING 23.6 23.2 28.4 42 45 2004 2006 2008 2010 2012 CMO Tenure (Months) SOURCES Job Search Intelligence, LLC Patents pending. All rights reserved. http://www.jobsearchintelligence.com/ http://www.forbes.com/sites/carolinehoward/2012/08/22/introducing-the-new-class-of-female-ceos/ http://adage.com/article/cmo-strategy/cmos-snag-average-1-5-million-a-year/129932/ http://adage.com/article/cmo-interviews/keeping-time-cmo-tenure-doubled/241294 http://www.huffingtonpost.com/2013/05/22/ceo-pay-2012_n_3319508.html http://www.statisticbrain.com/home-sales-average-price/