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Marketing Management Adeeb Munim

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Marketing Management Scène of New Millennium

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Marketing Management Scène of the New Millennium IIM – CNAM January 2008 Adeeb Munim
[object Object],[object Object],Scope of the article “ Marketing Management – Intern’l Perspectives” 1 - Focus on Marketing Functions: Consumer-influenced & Technology-induced changes ,[object Object],[object Object]
Content 1 -
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Marketing Management ? 1 - Keyword: Marketing Management in Continuous Change
Factors of Change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 - Keywords: Consumer, Competition, Technology
Impact of Technology Change 1 - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing: Fast, Flexible, Focus, Friendly, Fun
[object Object],[object Object],[object Object],[object Object],[object Object],1 - E-markets successful attitudes: Expertise, Partnership, Brand, First Mover Managing Relationships
Multichannel Marketing ,[object Object],1 - Multichannel Strategies Activity Data Driven Standardized +Open Customization, Individual Comm. Prod. Distribution & Returns Difficulties Logistics, Fast Delivery Techniques Data-mining analytical techniques Spending Patterns Like-minded Customers  Customer Base, Loyalty
Multichannel Marketing ,[object Object],1 - Challenges New Gov. Regulations Trust Network Partners Online Marketing Right Products & Good Logistics Internal :BI, KM External : CVM, CRM Integration Online/Offline Intertwined Purchasing, Logistics & Marketing departments Stock Level Reports Supply Chain Reorganization Amazon.com, Dell.com
Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 - Benchmarking, Innovation, BOP Markets ,[object Object],[object Object],[object Object],[object Object],Shakti Amma, 800,000 Avon Ladies : India, China, Brazil, Eastern Europe
Viral, Buzz Marketing & Communication Strategy ,[object Object],[object Object],[object Object],1 - ¼ million Teens P&G, Coca Cola, Kellogs, Penguin, Lee, Direct Selling Cies: Avon, Amway, Oriflame Informal Practices + Hi Professional Preparation ,[object Object],[object Object],[object Object]
New Challenges for Marketing Managers ,[object Object],[object Object],1 - Competes + Cooperates across Cultures & Boundaries ,[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 - New Trends
THANK YOU 1 -

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