This tutorial was prepared for our Social Media Connections Specialist, Cristina Horta, who was then handling Second Life as part of our "connect" accounts. Rinita Sen will build our ADMSP at Second Life very soon. Stay tuned! You can find Rinita at: www.linkingpublic.org To learn about our community project, join us at www.admsp.org Visit us at: www.altosdelmarsculpturepark.com

1. Thursday, September 17, 2009

2. What are real world companies
doing in Second Life?
! Marketing, Branding, & Sales
! Adidas, BMW, Dell, IBM, Sun, Cisco, Coldwell Banker,
Reebok, Nissan, Pontiac, Starwood, Leo Burnett, Vodafone
! External Communications
! BMW communicates its clean energy concept
! Coca-Cola holds competitions
! Product & Concept Development
! Philips Electronics, Starwood, Toyota, PA Consulting (for its
clients)
! Recruiting
! Job fairs and anonymous contact
! ABN Amro, PA Consulting, IBM, Dell, etc.
! Internal Communications, Training, & Education
! Springtime
Thursday, September 17, 2009

3. “Catalogue” sales
Sears (in collaboration with IBM)
Enables customization of kitchen, garage,
home and links to sears.com for purchase
Thursday, September 17, 2009

4. Product development
Toyota
•Launches real and virtual products simultaneously
•Enables avatars to customize vehicles in SL
Thursday, September 17, 2009

5. Recruiting
Job Fairs
Thursday, September 17, 2009

6. Internal communications
Springtime
Training with avatars from Shanghai,
Beijing, Stockholm, and Gotland
Thursday, September 17, 2009

7. In-house training and education
IFL at SSE and Duke Corporate Education
Co-developing and running virtual team
building exercise
Thursday, September 17, 2009

8. Improving skills
Learning to sail
with the Starboards Yacht Club
Thursday, September 17, 2009

9. Training for natural disasters
A tsunami simulator by National Oceanographic
and Atmospheric Administration
Thursday, September 17, 2009

10. Man-made disasters
Thursday, September 17, 2009

11. Toyota educates teenagers on credit
Thursday, September 17, 2009

12. Collaborating and co-creating
Open source museum
with open source art
Thursday, September 17, 2009

13. Marketing and sales
American Apparel
• Sells items of clothing
• Offers 15% discount if buy same item in real world
Thursday, September 17, 2009

14. Experiencing the “impossible”
UC Davis Medical Center has
simulated schizophrenia
Thursday, September 17, 2009

15. By the end of 2011, 80% of
active Internet users (and
Fortune 500 enterprises) will
have a “second life”, in a
virtual world.
Gartner Group, April 2009
Thursday, September 17, 2009

16. What should ADMSP do in SL?
Thursday, September 17, 2009

17. What should ADMSP do in SL?
Experiment, “play”, and learn
Create virtual sculpture
park
Soon!!!!
Thursday, September 17, 2009