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Empathy
is not just for wimps
My dog Edward
Lobster sex
The 44th president of the USA
Winston Churchill
George Orwell
Tom Hanks
“There is a lot of talk in
this country about the
federal deficit. But I think
we should talk more about
the empathy deficit”
Empathy is not just for wimps
Empathy > Compassion
Negotiation
Trust building
Communication
Selling
“Empathy is not a soft nurturing value
but a hard commercial tool that every
business needs in its DNA”
T
“If you’ve got a little bit of
empathy, you’re kind of not a
psychopath.”
Two
types of
empathy
1. Affective empathy
Shared emotional response
Empathy is not just for wimps
Oxytocin
Morality
Trust Empathy
Source: The Moral Molecule - how trust works, Paul Zak, 2013
Oxytocin’s virtuous circle
Empathy is not just for wimps
2. Cognitive empathy
Perspective taking
“Cognitive empathy is the imaginative act of
stepping into another person’s shoes and being
able to look at the World from their perspective”
Empathy is not just for wimps
Empathy is not just for wimps
Empathy is not just for wimps
Humanity is the key to
empathy
Empathy can be learned and
perfected
Prejudice
Authority
Distance
1. See the person
2. Immerse yourself
3. Hone the craft of
conversation
4. Speak authentically
5. Tell stories
The more we see the World
the way our clients see the
World, the more successful
we will be personally and
commercially
Empathy is not just for wimps
Thank you

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Empathy is not just for wimps

Hinweis der Redaktion

  1. CEO of a British bank at the World Economic forum “We all know it’s important to be empathetic but how do I galvanise 48,000 people most of whom think empathy is for wimps”
  2. 2006 Congregation at Northwestern
  3. Billy Ray Harris Feb 2013 Sarah Darling $190k
  4. Rene Schuster, former CEO of Telefonica Germany
  5. Jon Ronson, So you have just been publicly shamed
  6. Azabu university Japan Cited in Science April 2015 Oxytocin- gaze positive loop and the coevolution of human-dog bonds