Final brand monitoring presentation
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Take a look a what we have learned about Brand Monitoring and Online reputation Management start using anyone of these sources to learn how you influence the web.
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Final brand monitoring presentation
- 1. Brand Monitoring Presentation By Josh Avidan Andrew Jacobson
- 2. What is Brand Monitoring? In a nutshell…. • Strategic investigation by a company (searching) • Online web-based resources facilitate the task • Examples are Radian6, Techrigy, ViralHeat, Filtrbox, and many, many more • Discover and react to references of company / brand / competitors • Analyze results • Growing in popularity and importance
- 3. What is Online Reputation Management (ORM)? • Actions taken resulting from brand monitoring • Goals: suppress negative mentions, or decrease visibility by pushing them lower on search engine results pages • Online reputation is the new word-of-mouth
- 4. Benefits to Companies • Improve customer satisfaction (B2C) • Build trust and confidence in a brand (B2B) • Manage your competition (B2C and B2B)
- 5. The Resources 1. ReviewPush 2. Nutshell Mail 3. HyperAlerts 4. HubSpot’s Grader 5. Twilert 6. GoogleAlerts 7. SocialMention 8. TwentyFeet 9. Klout 10. Topsy
- 6. ReviewPush • Daily Email Alert Notifications • Immediate Response Capabilities • Engage and Reward Loyal Customers and Brand Ambassadors • Continuous and Through Monitoring
- 7. • Facebook Tracking • Twitter Tracking • LinkedIn Tracking
- 8. • Provided by Hyper Interaktiv • Don’t have to be an administrator of the page to get alerts • Have as many subscriptions as you’d like • Get alerts within minutes or a digest every hour, day, week or month – fully customizable
- 9. • Powered by HubSpot • Marketing Grader • Twitter Grader • Book Grader • Search Grader
- 10. • Use Google or Twitter to create an account • Customize your search • Customize when/how often to receive alerts • Filter your search by languages, tweeters, locations and attitudes
- 11. • Brand Monitoring • Analytics & Reporting • Keyword Tracking • Active SEO Research • Follower Analysis • More! (Tagged Bookmarking, Dropped Tweeters, Etc.)
- 12. • Real time updates on live and active searches • Different search types • As It Happens – Next Day – A Week Later • Good Results or All Results • Email Alerts
- 13. • Searching content from across the Universe • Market analysis • Tracking trends and emotions • Customize filters to enhance specifications
- 14. • Brand Metrics • Free Facebook and Twitter monitoring • Create Dashboards and compare feeds • Follow growth and capitalize on dips
- 15. • Hub for Social Media connection • Earn perks, achievements and other Klout experiences • Follow your influencers • Influence peoples and subjects • Klout Score out of 100 (Justin Bieber has highest score) • Marketing Metrics
- 16. Social Media Guy: What is Klout??
- 17. • Real Time Search of twitter and Google + feeds • 10 different language filters • Date and expiry sensitive searches • Marketing analytics and metrics
- 18. How should a company use Brand Monitoring and Management? • Watch the competition • Follow trending influence • Associate with high reach and passionate consumers • Compare influence against competition • Watch for bad trends to nip rising problems in the bud
- 20. Not For Profit Organizations
- 21. That Concludes Our Presentation…. • Thank you for listening!