Two Phase Innovation

1. *
“Running an Agile Fortune 500 Company”
Aditya Yadav, aditya.yadav@gmail.com
in.linkedin.com/in/adityayadav76

2. * A Typical Global Company
* Fortune 500/1000
* 200 Divisions
* 40 Countries
* 25000 Employees
*

3. *
@ Acme Inc.

4. * Original Question “Steve Jobs said not to listen
to customers for innovation, Jeff Bezos says
customer focus is the best innovation strategy.
What should we do?”
* The Correct Question - “The process of
innovation should be not focused on the
customer but the process of delivery of
innovation i.e. Product Design should be.
Between market pull and technology push
there is a middle path.”
*

5. *
And The Philosophy Behind The Answer

6. *
People who know the problem have no clue of the technical solution. And people who are
great with technology are not sure which problems to solve because they don't know the
domain/field.
*
*
Surprised?
*
*
And most of the times they are based in different geographies and offices too…
*
Domain experts are a priced commodity and in Top Positions who have no clue of technology
and solutions and force the entire organization below them to go with their tech and solution
choices which they have seen earlier in their 20 year career to work and hence should be
repeated
*
All innovations from the Front are overridden by everyone at the top who virtually has no clue
about its benefits and value. HIPPO Rules!!! (Highest paid persons’ opinion)
It’s a fact…. Those two categories of people just don’t seem to collaborate enough in our
organizations…
The sales people who know virtually all inner secrets of their prospective clients businesses
are never in office
*

7. *
2 Phase Innovation
*
*
*
*
*
*
*
*
*
*
The Domain Experts and Marketing/Sales have to focus on just one thing – Articulating
Problems in a Structured Form
On a central wiki…
The rest of the organization crowd sources within itself possible Innovations/Solutions
etc.
Soon you will solve so many pieces of Domain problems that your organization will be
experts in the domains you work in.
Even though this presentation is 2 slides long, this is not a trivial Innovation Framework
This is based on a lot of empirical studies
Defining Problem Spaces and Setting a Direction For Innovation is Really! Really! Hard.
Compared to which, once that is done, finding or creating solutions is even though not
trivial but very easy in comparison
The Organizational ROI in 2 Phase Innovation Framework is the highest amongst
virtually all known and way more complicated and difficult to implement Innovation
Frameworks out there.
This is a very simple concept with the maximum and immediate benefits to the
organization.
*

8. * Two Types of Sub-Models
*
*
Technology Push Model
Market Pull Model
* The Pure Tech Push model has very low rates of Innovation Efficiency
*
*
in terms of Market Capitalization Ratio’s
The Market Pull Model solves current Problems and Inefficiencies but
nothing Radical or Disruptive comes out of it… but rather just
Incremental and is a loss making proposition for the Firm
The 2 Phase Model is Mid-way between the two sub models where the
(i) Innovation Efficiency is relatively high and (ii) both Current Market
needs and Future radical & disruptive innovations can be seeded
*

9. Aditya!!!
*