This is the public view for understanding on the WHAT part of the business meant for - 1) Management students -primarily INSEAD , ISB, IIM A (PGPx & PGP), IIM Shillong , MICA and SIMC who haave worked with us on various LIVE projects and Internships and 2) Strategic -Investor's / alliance partners

1. Delivering Happiness #NowPossible

2. Contents
Organization Overview – About Us and Our Culture
Our DNA and Our Mission, Vision
Delivering on our objectives
How We Do It
1
2
4
5
Value Proposition3

3. Organization Overview
About Us
• FoodTropis™ is a mobile internet company dedicated to
create an all aspect user experience. Founded on Jan
30th 2015, the company is gearing up to fast become
one of the leading tech firms in Food space, globally!
• FoodTropis™ is towards - Bringing to the Millions who
crave to eat Specialty / local foods of their choice. Using
technology and passionate team to drive the initiatives,
we are gearing up to make these regional Specialty-
foods available across geographies and changing the
consumption pattern. We would achieve breakthrough
in the highly disorganized and fragmented Food market-
space
• We are the Top 10 StartUps at IIT Bombay, eSummit and
competed with the best B-ideas at CIIE- IIM Ahmedabad
in September 2014.
• Our Angel onboard is Ajeet Khurana (ex CEO at SINE , IIT
Bombay)
OURCULTURE
• “Just for fans” is the slogan
of FoodTropis™as every step of the way is
led by Foodies and regional-food brands’
fans
• We have a passionate team with the
attitude: relentless pursuit of satisfaction
• We are also a team that is fearless when it
comes to trying out new concepts that break
tradition and push boundaries
• It is with this mentality and dedication,
combined with the support of
FoodTropis™fans that has made our
offerings and the overall customer buying
experience so unique

4. Organization Overview Contd.
Background and the DNA
• The company is founded by NMIMS Bombay Alumni and in a short span of time, the brand will capture the market. At
FoodTropis™, your efforts will be immediately felt by and impact millions of people. A FT-ian believes in doing what he
loves and is passionate towards building things. If you share our belief, together we can create a big impact in the food
industry.
• People at FoodTropis™ are warm, honest, open and direct with each other. We don't work with each other, we learn with
each other. We strongly believe that sometimes the best way to find out if something works is to just go do it and we are
constantly learning from the things we try.
Mission and Vision of FoodTropis
Our Mission
We want to bring quality specialty
food available to the millions who
crave to eat local foods of their
choice, at their doorstep with just
a click away. We want to achieve a
breakthrough in the highly
disorganised and fragmented
Food market-space
Our Vision
To make FoodTropis a global name
in the specialty food industry by
becoming the leading Omni food
company

5. Our Value Proposition
Regional/Local Specialty
Food
Superior customer
experience to foster longer-
lasting conversations
Nostalgia Delivered in a
Box
Delight at finger tips, Fast
Delivery
Home away from Home
Attractive offers and
discounts
Home away from Home –
Next to Maa ke Hanth ka
Khana

6. “Hey…please get me Chikki from Lonavala”
“This Namkeen is so bad.. Let me get Indori Namkeen when I go home for Diwali”
“Your Uncle is coming from Kashmir .. Please ask her to get some saffron”
“Do you know where I can get Agra Patha in Bangalore?”
“ I read about Schrewsbury biscuits from Pune, how can I get them in Ludhiana?
“Mummy.. I had to pay extra baggage fees for your Kerala spices”
Problems we are solving for

7. Delivering on our Objectives
DISRUPT
CUSTOMER
ENGAGEMENT
USE TECHNOLOGY
FULFILL
The Specialty foods
consumption in India
The desire for
regional/local taste at
customer’s
convenience
Give them a unique
buying experience
To create an online
platform to help connect
customers with their
‘Local’ brands
What are we going to do?
Change and Openness
 We are ever evolving and believe in driving change,
embracing every opportunity with open arms
 We encourage every team member to share ideas and feedback
openly thereby building strong relationships built on Trust and Faith
Creativity is at the core of our business values.
The team is given the freedom to take informed, responsible risks
Innovation
Ownership
 Every member owns the task they take up. We foster
collaboration while building individual accountability
Honesty
 We believe in doing the right thing under all circumstances

8. How We Do It
Settled away
from
hometown
Repeat
orders from
FoodTropis
Crave for
regional
specialty food
You find
nostalgia
wrapped in the
package
Enjoy the
delicacy and
feel satisfied
Order online
from Food
Tropis
Your favorite
local food gets
delivered at
doorstep
The Customer
Purchasing Behavior for
FoodTropis (visionary
assumption)
Specialty
Food
Service
Nostalgia
• Specially chosen quality vendors
• Local favourites
• Local specialty store offerings
• Non-Perishable items
• Safe Packaging
• Website and Mobile App
• Fast and Cheap Delivery
• 24 hrs Customer Helpline
• Hometown Sentiments
• Childhood Memories
FoodTropis
FT